Assistant Director Marketing Data Analytics
Assistant Director Marketing Data Analytics
Posted on :
18-12-2024
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1 Vacancy
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Job Description
Position Title: Assistant Director Marketing (Data Analytics)
Job Timings: 3:00 PM to 11:00 PM
Reporting to: Managing Director
Department: Marketing
Location: Bahria Town Phase 4 Rawalpindi
About Us:
Reach First is a Canadian company that provides software development digital marketing and custom solutions services to our clients. We also build and operate multiple business units within various industries. Performance is at the core of everything we do. We go above and beyond the call of duty to achieve impactful growth for all our clients.
Position Purpose:
As an Assistant Director Marketing Candidate needs to assist in digital marketing strategies and harness datadriven insights to optimize performance. You are also responsible for managing guiding and training digital marketers and other marketing positions in the team. This hybrid role requires expertise in strategic digital marketing data analysis and team leadership to drive measurable growth
Education & Professional Qualification:
- Degree(s)/Major(s): MBA Marketing or Masters in a relevant field from a reputed local/foreign University.
- Certification(s): Not mandatory but certification in content management is a plus.
Experience:
- 5 years of experience in relevant fields and 2 years in management role.
What We Offer:
- A wide range of challenging assignments We don t just offer a job; we offer a career with varying assignments and lots of development opportunities.
- Continuous coaching you will work with passionate people and receive both formal training as well as daytoday mentoring from your coach and manager.
- Dynamic and respectful work environment employees are at the core we value every individual and encourage initiatives promoting agility and work/life balance.
- A competitive compensation package in line with your qualifications and experience.
- As an equal employment opportunity provider Reach First makes all decisions of employment purely on the basis of merit.
Responsibilities:
- Lead the development of strategy for the brand and all campaigns and support annual brand marketing plans including business objectives.
- Putting Insights into Action: Leverage existing consumer research to identify trends in Customer behavior to capitalize on opportunities. Monitor the short and longterm health of the brand by translating insights into action plans.
- Conduct indepth market and brand analysis to fully understand business performance and enable the development of brand growth strategy. Maintain a full understanding of the competitive environment to assess the impact on business. Identify research needs and have the ability to interpret results to identify opportunities.
- Responsible for utilizing a diverse set of information and data to develop recommendations for program/campaign development.
- Plan manage and optimize paid media campaigns to generate leads drive traffic and boost conversions.
- Develop multiple possible campaign directions based on insights data points and alignment with company strategy.
- Analyse marketing data to evaluate campaign performance identify opportunities for improvement and inform future strategies.
- Create dashboards and reports using tools like Google Analytics Tableau or Power BI to track KPIs and provide actionable insights.
- Lead A/B testing and other optimization strategies to improve conversion rates and maximize ROI.
- Assists with overall marketing department goal planning strategy and strategic initiatives and calendar planning.
- Assist in the preparation and presentation of requested operation meetings when needed.
- Working with crossfunctional teams to ensure timely execution/effective communication and deliver on brand objectives Developing strategies and tactics to boost the company s reputation and drive qualified traffic.
- Experimenting with various organic and paid acquisition channels.
- Demonstrate experience in planning and implementing marketing strategies.
- Continuously obtain knowledge and resources to ensure that the company remains at the forefront of the industry applies the appropriate methods and approaches provides leadingedge services and retains its competitive edge.
- Lead the execution of marketing programs from start to finish driving collaboration with the stakeholders and leveraging the right internal processes.
- Work with the other marketing teams and other internal and external stakeholders.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Perform other relevant tasks as per requirement.
Requirements
- Extensive knowledge of digital and online marketing services such as website development SEO PPC social media and various other online marketing tactics.
- 5 years of experience in digital marketing and data analytics with a proven track record in managing successful campaigns.
- Proficiency in tools like Google Analytics Tableau Power BI SQL and marketing platforms (Google Ads Facebook Ads Manager).
- Proven experience in identifying target audiences and in creatively devising and leading acrosschannels marketing campaigns that engage educate and motivate
- Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends).
- Proven experience in identifying target audiences and in creatively devising and leading acrosschannels marketing campaigns that engage educate and motivate.
- Good at building relationships.
- Solutionoriented and able to create trust with clients.
- Engaged and enthusiastic with high work capacity.
- Has a competitive insight and is powered by high esteem.
- Excellent communication skills.
- Excellent organizational skills.
- Excellent analytical and problemsolving skills.
Benefits
- Competitive Salary
- Internet Allowance
- Laptop Allownace
- 2 x Eid Bonus Up to 25% of Base Salary
- Annual Bonus Up to 50% of Base Salary
- Medical Insurance
- EOBI
- OPD Reimbursement
- Provident Fund
- Gym Reimbursement
- National Holidays All National Holidays
- Marriage Leaves Up to 1 Week
- Annual Leaves
- Hajj and Umrah Leaves
- Maternity/Paternity Leaves
- Casual/Sick Leaves 8 Days/Year
Employment Type
Full Time
Key Skills
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