Senior Account Executive - Influencer Marketing Italy
Senior Account Executive - Influencer Marketing Italy
Posted on :
16-12-2024
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1 Vacancy
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Job Description
SAMY Alliance is a digital marketing company specializing in advocacy marketing influencer marketing and content production. Founded in 2013 and headquartered in Madrid SAMY Alliance operates in over 55 markets with offices in 18 countries and employs more than 500 people. The company focuses on providing integrated marketing solutions through research data analytics social media digital content and public relations. They work with prominent brands such as Danone LOr al Disney Unilever and Nestl .
Requirements
Mission
As a Senior Account Executive Influencer Marketing Specialist for LOr al at Samy Alliance you will take a leadership role in managing and strategizing influencer campaigns and activations. Leveraging your extensive experience you will provide strategic insights and creative solutions to meet campaign briefs. This role demands a seasoned professional with a deep understanding of social media trends influencer marketing and exceptional problemsolving abilities.
Job Functions
Key Responsibilities:
- Strategic Campaign Development: Receive briefs and work collaboratively with LOr al and SamyRoad teams to develop highlevel strategic and creative campaign proposals.
- Influencer Selection and Management: Identify and select the best influencer profiles create detailed content calendars and ensure content meets highquality standards and requirements.
- Campaign Performance Oversight: Supervise daily campaign performance making strategic adjustments to maximize results.
- Event Coordination: Provide leadership and support during events and brand activations ensuring seamless coordination between influencers and the brand.
- Crossfunctional Collaboration: Partner closely with the booking and data teams to innovate negotiation strategies identify market trends and generate comprehensive postcampaign reports.
- Problem Resolution: Lead the resolution of any issues during campaign execution demonstrating a proactive and strategic approach.
- Results Analysis and Reporting: Aggregate influencer results develop insights and identify valuable opportunities for the client working with the data team for enhanced social listening perspectives.
- Legal and Financial Management: Oversee all legal and financial matters related to assigned brands ensuring compliance and efficiency.
- Workflow Enhancement: Continuously identify and propose improvements in the workflow between the brand agency and influencers.
Requirements:
- Experience: 45 years of experience in influencer marketing or a related field with a proven track record of strategic campaign management.
- Skills: Advanced social media knowledge deep understanding of influencer marketing trends and high proficiency in Excel.
- Attributes: Strategic thinker highly analytical exceptional creativity and strong leadership skills.
- Knowledge: Comprehensive understanding of social media trends and the Spanish influencer landscape.
- Education: Relevant degree or equivalent experience.
- Languages: Italian native English full working proficiency (written and verbal)
Have work permit in Italy and live in Milan
Benefits
- Hybrid work modality
- International work environment
- Career growth
As an Account Executive Sr.., Influencer Marketing Specialist for L'Or al at Samy Alliance, you will take a leadership role in managing and strategizing influencer campaigns and activations. Leveraging your extensive experience, you will provide strategic insights and creative solutions to meet campaign briefs. This role demands a seasoned professional with a deep understanding of social media trends, influencer marketing, and exceptional problem-solving abilities.
Education
Marketing, Journalism, administration
Employment Type
Full Time
Key Skills
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