Credit Card Product launch Manager
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Salary Not Disclosed
1 Vacancy
Job Description
- Term: 12 months
- Job location: Riyadh KSA
- Role: Credit Card Product Launch Manager
- Division: Cards & Payments
- Reporting: Head of Card Products
Position Summary:
We are seeking a strategic and innovative Credit Card Product Launch Manager to join our Cards & Payments team in KSA. This role will focus on launching core credit card products including cobranded offerings ensuring each product is designed with competitive benefits and features that drive value and enhance the customer experience. The ideal candidate will lead endtoend product launches creating credit card solutions that are customercentric and aligned with market trends.
Key Responsibilities:
- Product Launch Strategy & Execution
- Lead the planning development and execution of core credit card products and cobranded credit card launches.
- Define launch objectives timelines and metrics emphasizing highimpact features that address customer needs.
- Manage the endtoend launch process ensuring seamless collaboration across technology marketing operations and customer support teams.
- Benefit & Feature Development
- Design and implement compelling credit card benefits and features including rewards programs cashback and travel perks tailored to the preferences of KSAs customer base.
- Collaborate with the product and loyalty teams to integrate valuedriven features such as point multipliers exclusive discounts and lifestyle benefits to maximize customer engagement.
- Stay updated on global trends in credit card features (e.g. flexible payment options interestfree periods digital wallet compatibility) to maintain a competitive product offering.
- Credit Product Capability Enhancement
- Develop and refine credit card capabilities integrating features such as interest rate management flexible payment terms and enhanced security measures.
- Innovate around creditspecific features including credit limit flexibility balance transfers and installment plans to deliver tailored financial solutions.
- Ensure feature enhancements are practical costeffective and aligned with the credit product strategy.
- Market Research & Competitive Analysis
- Conduct research to understand the preferences of credit card customers in KSA focusing on benefits such as travel rewards lifestyle privileges and exclusive access.
- Analyze competitor credit card offerings to identify gaps and opportunities ensuring the banks products deliver superior value.
- Use insights from research to inform product development and ensure features and benefits remain relevant and appealing.
- Crossfunctional Collaboration
- Partner with Marketing Compliance Operations Legal and Technology teams to align on credit product requirements and launch strategies with a focus on feature and benefit integration.
- Coordinate with external partners for cobranded credit products ensuring alignment on features and joint benefits.
- Serve as the main point of contact for crossfunctional teams managing feedback dependencies and project momentum.
- Performance Monitoring & Optimization
- Track the performance of newly launched credit card products analyzing customer usage satisfaction and the uptake of benefits and features.
- Gather insights to refine and optimize credit card features based on customer behavior and preferences identifying opportunities to increase engagement.
- Provide insights and recommendations to leadership on credit product performance and areas for enhancement.
- Regulatory Compliance & Risk Management
- Ensure all credit card benefits and features comply with KSA regulatory requirements and align with local banking standards.
- Identify and mitigate any risks associated with new credit card features working closely with Compliance and Legal teams to address regulatory and operational challenges.
Qualifications:
- Bachelors degree in Business Marketing Finance or a related field (MBA or relevant advanced degree preferred).
- 5 years of experience in credit card product management or product launch within the financial services or payments industry.
- Proven expertise in credit card product development especially around benefit and feature integration that drives customer value.
- Knowledge of the KSA banking landscape particularly in credit card customer preferences and regulatory requirements.
- Strong project management skills with a demonstrated ability to coordinate complex crossfunctional product launches.
- Analytical thinker with a solid understanding of customer behavior and credit market trends.
- Excellent communication and presentation skills with the ability to convey credit card benefits and value propositions effectively.
Employment Type
Full Time
