Credit Card Acquisition and Go-To-Market Manager

1. Term: 12 months
2. Location: Riyadh KSA
3. Role: Credit Card Acquisition & GotoMarket Manager
4. Division: Cards & Payments
5. Reporting: Head of Card Products

Focus on acquisition and gotomarket strategies for credit card products in KSA

Position Summary:
We are seeking a resultsdriven Credit Card Acquisition & GotoMarket Manager to join our Cards & Payments team in KSA. This role will focus on driving customer acquisition through strategic gotomarket (GTM) planning and execution for credit card products including cobranded offerings. The ideal candidate will be responsible for launching impactful acquisition campaigns identifying customer segments and maximizing market penetration through targeted strategies that align with customer needs and industry trends.

Key Responsibilities:

1. Acquisition Strategy Development
   • Develop and implement comprehensive acquisition strategies for core and cobranded credit card products targeting diverse customer segments.
   • Analyze market data and customer insights to identify key acquisition channels customer needs and competitive positioning.
   • Create customer personas and refine acquisition strategies based on segmentspecific needs ensuring relevance and impact.
2. GotoMarket (GTM) Planning & Execution
   • Lead the development of gotomarket plans for new credit card launches ensuring a cohesive approach across all acquisition channels.
   • Collaborate with Marketing Sales and Digital teams to create multichannel campaigns that include digital social media inbranch and partner promotions.
   • Define launch objectives timelines and KPIs to measure acquisition success and maximize market reach.
3. Channel Optimization & Partnership Development
   • Identify and optimize acquisition channels such as digital advertising influencer marketing partnerships and branch networks to increase conversion and drive customer acquisition.
   • Develop and manage relationships with key acquisition partners including retail and commerce players ensuring alignment on target audiences and campaign goals.
   • Implement innovative acquisition tactics such as referral programs exclusive offers and bundled packages to attract new customers.
4. Market Research & Competitive Analysis
   • Conduct market research to understand customer preferences and behaviors identifying trends that inform acquisition strategies.
   • Perform competitive analysis to benchmark acquisition tactics and identify market opportunities ensuring the banks offerings remain competitive.
   • Use insights from research and competitive analysis to adapt GTM and acquisition strategies aligning with evolving market needs.
5. Performance Monitoring & Optimization
   • Track the performance of acquisition campaigns measuring metrics such as customer acquisition cost conversion rates and customer lifetime value.
   • Gather and analyze customer feedback on acquisition initiatives optimizing campaigns based on customer responses and behaviors.
   • Provide insights and recommendations to leadership on acquisition performance identifying areas for improvement and growth.
6. Crossfunctional Collaboration
   • Partner with Product Marketing Digital Sales and Legal teams to align on acquisition strategies and ensure regulatory compliance in campaigns.
   • Coordinate with external cobrand partners on joint acquisition initiatives ensuring consistent messaging and smooth execution.
   • Act as the primary point of contact for acquisitionrelated initiatives managing feedback dependencies and stakeholder expectations.
7. Regulatory Compliance & Risk Management
   • Ensure all acquisition campaigns comply with KSA regulatory requirements maintaining transparency and accuracy in all customerfacing content.
   • Identify and address potential risks in acquisition initiatives collaborating with Compliance and Legal teams to uphold regulatory standards.

Qualifications:

• Bachelors degree in Business Marketing or a related field (MBA or relevant advanced degree preferred).
• 5 years of experience in acquisition marketing gotomarket planning or product management within the financial services or payments industry with a focus on credit cards.
• Proven experience in creating and executing acquisition strategies and gotomarket plans that drive customer growth.
• Knowledge of the KSA banking landscape particularly in credit card acquisition strategies and regulatory requirements.
• Strong project management skills with a demonstrated ability to lead crossfunctional teams.
• Analytical thinker with a solid understanding of customer behavior market trends and acquisition metrics.
• Excellent communication and presentation skills with the ability to convey acquisition strategies to stakeholders effectively.