Build Brand reputation across earned media in key areas of work
2. Own and manage all social media accounts for the Trusts across Instagram X LinkedIn Facebook and
Sharechat
3. Manage external communication efforts and its initiatives.
4. Manage the Public Relations agency to plan and execute the overarching external communications
strategy in traditional and newage media
5. Manage the Social Media agency to develop and execute a continuous pipeline of outreach across
digital platforms in alignment with the Trusts communication objectives
6. Develop and execute communication campaigns across traditional and social media for key thematic
areas observance days program launches and announcements
7. Scan the latest print and online news to identify relevant story ideas. Contribute to discussions related to
story ideas and planning brand campaigns. Ability to develop content draft quotes and maintain & build
relationships with leading media professionals
8. Monitor and maintain performance data and analytics for PR and digital media metrics to track and
exceed organizational goals
9. Facilitate content development and sharing across Tata Group publications and Group communication
teams
10. Assist in the development and management of internal communication needs as a part of a cross
functional committee
11. Manage the budgets related to digital engagements
12. Ensuring consistency and continuity in communication taking initiative and responsibility of being well
informed about the organization the development sector and the areas of work of the Trusts