Digital Marketing Manager

Profile: Digital Marketing Manager

Experience: 02 to 04 years

Roles:

Publishing & Engagement

Optimize the social media account to ensure brand consistency
Creating & Managing Social Media Accounts
Social media publishing for clients & Dechcept with caption writing
Edit and post videos stories podcasts and audio content to online sites
Engagement on So Run all kinds of performance ads like Lead generation Awareness
traffic engagement Sales shopping
social Media Platforms
Online Reputation Management

Ads

Do Ads planning which includes targeting budgeting etc
Creating Managing & Observing Ads on Facebook and Google
Generating quality leads for the clients
Management of Facebook and Google AdWords accounts Online marketing platforms
used to generate sales
Create online banner adverts and oversee pay per click (PPC) ad management
Daily Leads update in Client Group
SEO & Guest Blogging
Update blogs on website
Website Updation
Prepare Checklist for SEO includes DA PA
Check Tool integrated
Keyword research
On page audit
Add backlinks in off page & guest blogging
Track and analyze website traffic flow and provide regular internal reports

Project Coordination

Write emails & messages professionally to record all discussions with the
client
Acting as an social media account manager for all the clients
Be the interface between the client and the operations team from contract to
completion of deliverables
Coordination and Take follow ups from team clients & vendors

Planning & Reporting

Monthly Report analysis generation & sharing with team & client
Do weekly planning & wrap up of projects
Generate Ads reports

Research & Analysis

Monitoring and analyzing social media metrics such as engagement reach and
conversions to assess the effectiveness of social media campaigns.
Evaluating the performance of email marketing campaigns including open rates clickthrough rates and conversion rates and optimizing campaigns based on this data.
Research current trends
Conducting keyword research to identify relevant terms and phrases that can be
targeted in search engine optimization (SEO) and payperclick (PPC) campaigns
Keeping abreast of the most recent developments in digital marketing technology and
market trends.

Influencer Management

Researching and identifying influencers within the brands niche or industry who have a
relevant and engaged audience that aligns with the brands target demographic.
Negotiating terms of collaboration with influencers including compensation deliverables
and timeline while ensuring that agreements are mutually beneficial for both parties.
Collaborating with influencers to develop creative campaign concepts and strategies that
align with the brands marketing objectives and resonate with their audience.
Monitoring the performance of influencer campaigns in realtime tracking metrics such as
reach engagement and conversions and analyzing data to assess the effectiveness of the
campaign.
Managing contracts and agreements with influencers ensuring that all terms and
conditions are met and handling any legal or logistical issues that may arise.
Analyze the performance of influencer campaign.

Iceberg Elements Competency Attributes List

Skills

1. Fluency in English (Written and Verbally Both)
2. Time Management
3. Telephone etiquette
4. Meeting etiquette
5. Listening skills
6. Research skills
7. Analytic skills
8. Problem solving
9. Coordination

Knowledge

1. Social Media
2. Performance Ads
3. SEO SEM
4. Content marketing
5. Market Trends
6. Technology
7. Website Technologies

SelfImage

1. Confident
2. Gogetter

Traits

1. Creative
2. High energy
3. Persistent
4. Willingness to learn
5. Focused
6. Team player
7. Ownership Mindset

Motives

1. Hungry for personal growth
2. WinWin philosophy

Qualification: Bachelors BBA B.com Digital marketing institute course

social media,Creating,Managing,caption writing,Ads,Publishing,Engagement,SEO,Guest Blogging,Project Co-ordination,Planning,Research,Analysis,Reporting,Influencer