Head of Commercial Planning
Head of Commercial Planning
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Job Description
Job Title: Head of Commercial Planning
Department: Commercial
Reporting To: Commercial Director
Location: Vantage
Salary: Competitive
Closing Date: 03 December 2024
Regulated Role: No
Brentford FC is a bit different to other Premier League football clubs. We put our fans first we are a true community club and while we are financially sustainable we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development inclusion and not being afraid to think differently.
Being progressive humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day.
We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas solve problems and ultimately grow Brentford FC.
We play in a brandnew stadium 15 minutes from Heathrow in vibrant west London.
We will never forget where we have come from but we are excited about the future that lies ahead.
Come join us.
Inclusion Statement
Brentford FC is an organisation which values and is passionate about diversity and inclusivity. Whilst our recruitment decisions are always based on merit and suitability we welcome and encourage applications from qualified candidates including those from underrepresented groups such as those from ethnically diverse backgrounds women those from the LGBTQ community and those with disabilities. Should you require any workplace accommodations (also known as reasonable adjustments) you will have the opportunity to let us know at the appropriate point in the hiring process.
Safeguarding Statement
Brentford FC is committed to equality the safeguarding and welfare of all children and adults at risk. This responsibility is shared by all staff and volunteers at the club safeguarding is everyones responsibility. Staff will be required to undertake regular safeguarding training to enable and reinforce a proactive approach to safeguarding. This role requires the post holder to apply all relevant policies and uphold the clubs commitment to safeguarding vulnerable people to ensure a safe environment for all. This includes the timely reporting of any safeguarding concern to the safeguarding team. We remind those barred from regulated activity that it is an offence to apply for such positions.
Please note that where appropriate for the role you will be required to complete additional background checks such as Disclosure and Barring Service (DBS) checks and police checks for any time you have lived or worked outside of the UK in the last 10 years. You can find out more about this at
Please also note that a CV application will not be sufficient. Applications will not be considered where the application form has not been completed in full.
If the role you are applying for involves regulated activity and you have been shortlisted for a first stage interview you will be asked to fill out a Declaration of Offences Form.
The Role of the Head of Commercial Planning
Brentford FC has an exciting opportunity for a new Head of Commercial Planning. This is a brandnew role reporting to the Commercial Director. The person will play the lead role within an expanded Commercial Planning and Operations Department. The main purpose of the role is to lead a department that provides material support to both the Partnership Sales and Partner Servicing departments. This department will design develop and deliver efficient and consistent processes that better enables those functions with the tools and information they need to generate revenue from new partnerships drive renewed or incremental revenue from existing partners and deliver and demonstrate value to existing partners
Main Accountabilities
Build and lead an expanded Commercial Planning and Operations Department in order to centralise a number of enabling services to create more effective and efficient partnership sales and servicing processes including:
- Support the sales team and sales process including joining sales meetings and pitches and coordination of the research & insight and design team.
- Manage the rollout of a new partnership sales and inventory management platform.
- Undertake inventory audits to define assets quantities delivery costs and pricing.
- New partnership asset development including ideation identification and design.
- Creation of management dashboards and reporting processes.
- Lead the internal approval process including working closely with legal colleagues.
- Support the operational delivery of various partnership rights including player appearances and partner events and activations.
- Manage an existing team of two direct reports with scope to grow the team in the future
- Support the Commercial Director in assessing the feasibility of international tours and friendly matches
General Club Accountabilities
- To ensure compliance with all relevant Club policies including safeguarding health and safety policies and with specific reference to the data regulations (GDPR and PECR)
- To ensure compliance with the Clubs Code of Conduct
- To ensure compliance with all relevant legal regulatory ethical and social requirements
- To build and maintain good working relationships both internally and externally maintaining a professional image at all times when representing Brentford FC
- To keep confidential any information gained regarding the Club and its personnel
- To maintain a flexible approach to work at all times
- To ensure compliance with all Matchday Safeguarding processes and the Clubs Safeguarding Policy and processes
- To ensure compliance with the Clubs Code of Conduct
- To actively embed equity diversity and inclusion into the operations and strategy of your team in line with our EDI strategy.
Key Internal Relationships
- Commercial Director
- Other members of the Clubs Board and Executive Committee
- Partnerships Sales
- Partner Services
- Research & Insights
- Marketing
- Brand & Creative
- Venue Operations
- Fan Relations
- Corporate Affairs
- Finance
- Legal
- HR
Person Specification Essential Characteristics
- Previous experience in sponsorship rights management and/or delivery
- Strong leadership and management skills with the ability to inspire and motivate team members
- Ability to align planning processes with long term business objectives
- Ability to thrive in a fastpaced industry and sector
- Ability to operate with credibility at a senior level
- Ability to remain calm under pressure and exert a positive influence
- Outstanding written verbal and interpersonal communication skills
Person Specification Desirable Characteristics
- Professional confident selfmotivated and enthusiastic
- A positive bright and energetic demeanour
- Numerate and datadriven with a strong attention to detail
- Resilience and perseverance
- Desire for continuous personal improvement
- Able to work unsociable hours including weekends and evenings
Employment Type
Full Time
