Digital Marketing Lead
Digital Marketing Lead
Posted on :
27-11-2024
Employer Active
1 Vacancy
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Job Description
As the Digital Marketing Lead you will be responsible for developing implementing and managing marketing campaigns that promote our clients products and services. You will play a major role in enhancing brand awareness within the digital space driving website traffic and acquiring leads/customers. This is a leadership role that requires experience in managing a team strategic thinking and delivering highperformance campaigns.
Key Responsibilities:
- Develop execute and manage comprehensive digital marketing strategies to meet client objectives.
- Lead and manage the digital marketing team including specialists in SEO PPC content and social media.
- Oversee digital marketing campaigns across all channels including but not limited to Google Ads Facebook Ads Instagram LinkedIn TikTok and email marketing.
- Analyze campaign performance track key performance metrics (KPIs) and provide detailed reporting to clients with actionable insights.
- Identify new trends in digital marketing evaluate new technologies and ensure the agency stays ahead of the competition.
- Collaborate with other departments (such as design web development and sales) to create cohesive marketing strategies.
- Optimize content for websites and social networking channels to improve visibility and engagement.
- Manage budgets allocate resources effectively and forecast results for campaigns and the digital team.
- Build and maintain relationships with clients ensuring that their marketing needs are being met and exceeded.
- Monitor and enhance the user experience across digital touchpoints.
- Implement automation tools for efficiency in campaigns and lead generation.
- Conduct competitor analysis and market research to identify growth opportunities.
- Provide training and mentorship for the digital marketing team to foster growth and development.
Requirements
Requirements:
Education & Experience:
- Bachelor s degree in Marketing Business Administration or a related field. A Masters degree is a plus.
- 5 years of proven experience in digital marketing with at least 2 years in a leadership role.
- Experience in an agency environment is preferred.
- Bachelor s degree in Marketing Business Administration or a related field. A Masters degree is a plus.
Skills & Technical Expertise:
- Strong knowledge of SEO PPC social media email marketing and analytics tools (e.g. Google Analytics SEMrush HubSpot).
- Proficiency in advertising platforms such as Google Ads Facebook Business Manager and LinkedIn Ads.
- Experience in working with CMS platforms (e.g. WordPress) and marketing automation tools (e.g. Marketo Mailchimp).
- Datadriven mindset with excellent analytical skills to interpret data and drive decisions.
- Strong knowledge of SEO PPC social media email marketing and analytics tools (e.g. Google Analytics SEMrush HubSpot).
Leadership & Communication:
- Proven ability to lead and inspire a team to meet and exceed campaign goals.
- Excellent written and verbal communication skills for client presentations and team collaboration.
- Proven ability to lead and inspire a team to meet and exceed campaign goals.
Creative & Strategic Thinking:
- Ability to develop innovative marketing campaigns that achieve measurable results.
- Strong project management skills capable of managing multiple campaigns simultaneously.
- Ability to develop innovative marketing campaigns that achieve measurable results.
Other Requirements:
- Uptodate knowledge of digital marketing trends technologies and best practices.
- Strong understanding of customer journeys and conversion optimization strategies.
- Availability to travel for client meetings or industry events if required.
- Uptodate knowledge of digital marketing trends technologies and best practices.
The requirements listed below are representative of the Knowledge, Skill and/or ability required to perform this job satisfactorily Education and Work Experience MBA or equivalent advanced degree 10+ years in strategy consulting, investment banking, or a similar role Proven experience leading and managing teams Experience with start-ups or high-growth companies Skills and Behavior Outstanding analytical skills with the ability to think strategically and solve complex problems Excellent communication, presentation, and writing skills Strong project management and organizational skills Strategy consulting experience
Employment Type
Full Time
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