Marketing Data Analyst
Marketing Data Analyst
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1 Vacancy
Job Description
Our Client is the largest and first licensed on/offramp platform for stablecoins in Africa. They are dedicated to offering innovative solutions in the African stablecoins space. Our client is committed to making stablecoins accessible and understandable for everyone providing their customers with secure and userfriendly platforms for their financial transactions.
Role Overview
Our client is seeking a detailoriented Marketing Data Analyst to join their team. In this role you will analyze marketing data to provide actionable insights improve campaign performance and support strategic decisionmaking. You will work closely with the marketing team to drive datadriven strategies and enhance their understanding of customer behavior. You will also work very closely with the Data Team to help enhance their Data Platform. You will have direct access to the Data Architect Analysts and Engineers to ensure they build a wellstructured dynamic and durable data ecosystem.
Job Type: Fulltime /Permanent
Workplace: Remote
Requirements
- Bachelors degree in Marketing Data Analytics Statistics or a related field.
- Proven experience in data analysis preferably in a marketing context.
- Proficiency in data analysis tools and software (e.g. Excel SQL Python R).
- Experience with data visualization tools (e.g. Tableau Power BI Google Data Studio Metabase).
- Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
- Familiarity with digital marketing channels and metrics (e.g. Google Analytics social media analytics Mixpanel Braze).
- Excellent communication skills with the ability to present findings to both technical and nontechnical audiences.
- Detailoriented with strong organizational skills and the ability to manage multiple projects simultaneously.
Responsibilities
- Data Collection & Management: Work with the Data Team to gather clean and maintain marketing data from various sources including CRM systems social media platforms and web analytics tools.
- Data Analysis: Perform indepth analysis of marketing campaigns customer segmentation and overall marketing performance to identify trends and insights.
- Reporting & Visualisation: Create comprehensive reports and dashboards that present findings in a clear and actionable manner for stakeholders.
- Campaign Performance Evaluation: Analyze the effectiveness of marketing initiatives including email social media SEO and paid advertising campaigns providing recommendations for improvement.
- Customer Insights: Conduct market research and analyze customer data to understand preferences behaviors and engagement patterns.
- Collaboration: Work closely with crossfunctional teams including marketing sales and product development to support datadriven strategies and initiatives.
- A/B Testing: Design and analyze A/B tests to optimize marketing efforts and enhance conversion rates.
- Performance Metrics Development: Establish and track key performance indicators (KPIs) to assess the success of marketing activities.
Employment Type
Full Time
