The role purpose is conceptualisation of marketing material as well as writing and proofreading of copy for all marketing needs internal and external traditional and digital primarily in English
Responsibilities:
- Develop highimpact copy: Create engaging content that resonates with our target audience across multiple platforms including websites email campaigns and social media.
- Brand consistency: Ensure all content maintains a consistent voice style and brand identity aligned with OUTsurances brand guidelines.
- Collaboration: Work closely with crossfunctional teams to ensure messaging aligns with campaign objectives.
Qualifications :
- Matric
- Relevant qualification advantageous
Experience
Essential
- Minimum of 5 years copywriting experience with a strong emphasis on digital content creation.
- Portfolio requirements: A strong portfolio showcasing expertise in creating engaging digital content across various formats. (Please attach with the application)
Advantageous
- Education: Bachelors degree in Marketing Journalism Communications or related fields is preferred but not required.
- Understanding of best practices for optimising content to improve search engine visibility.
- Experience working in an ad agency or financial industry.
Competencies
- Strong command of grammar and persuasive storytelling techniques tailored for digital formats.
- Proficiency in crafting compelling shortform copy optimised for social media engagement and conversion.
- Ability to refine content for clarity and accuracy while maintaining brand consistency.
- Strong ability to work on multiple projects simultaneously while meeting deadlines efficiently.
- Talent for brainstorming innovative content strategies that drive audience engagement.
- Proven experience working collaboratively with different teams and product owners within the company to align messaging effectively.
- Willingness to accept feedback constructively adjusting your approach accordingly without compromising creativity or quality standards.
- Capability to gather insights and tailor content to specific target audiences and objectives.
Additional Information :
In accordance with OUTsurance Insurance Company Ltd Employment Equity goals preference will be given to individuals who meet the job requirements and are from the various designated groups.
Remote Work :
No
Employment Type :
Fulltime