Job Description:
Business Development and Sales:
Achievement of targets Achieve value and volume targets for suggested priceproduct mix while following prescribed waysofworking
Identify retail markets (Chemist Hakim & Vaidya outlet Wholesalers SubStockist etc.) in assigned towns and drive coverage through Distributors/Stockists
Have firm grip in the territory through working on assigned beats
Ensure secondary order generation across key outlets
Channel Partner Management:
Shortlist and identify potential distributors basis market feedback and organization requirement and facilitate onboarding in guidance of the ASM
Ensure compliance of company terms by the distributors Stock norms and market credit as per company policy
Ensure distributors adherence to service levels
Manage investment of distributors and take accountability for creditworthiness of outlets and ensure adherence to credit terms
Plan for primary sales of distributors and achieve value and volume targets for stockist as per suggested priceproduct mix while following prescribed waysofworking
Be the point of contact for solving all trade related issues and escalating wherever needed
Monitor marketoperating prices and any instance of crossterritory infiltration and appraise stockist and ASM of any critical information
Execution of Planned Initiatives and Interventions:
Communicate BTL activities to trade and execute them as per SOP
Executing merchandizing as per SOP or through ISRs / Merchandiser / agency
Reporting:
Report all data through prescribed tools and technology within defined timeline
People Management:
Supervise and guide ISR / PSR in the assigned territory in terms of expanding coverage of secondary outlets and their sales