Our client is a lead generation company operating within the iGaming sector since 2012. Their mission is to provide players with topnotch data and reliable information through our onestopshop portals to enrich their betting experience. Their people are the experts that make this happen and they are committed to making their employee experience positive and fun while focused on growth and high performance.
About the job:
Our client is looking for an experienced Senior Social Media Specialist to join their Content team. The ideal candidate will create and optimize social media and email marketing campaigns in German and English to drive engagement and conversions. Key responsibilities include developing strategies enhancing our social media presence and analyzing campaign performance while collaborating with crossfunctional teams. Strong knowledge of the iGaming industry and social media tools is essential with video design and community management skills as a bonus. The ideal candidate is a proactive team player who takes ownership and thrives in a dynamic environment.
Tasks
What you will be doing:
- Social Media Management: Take full ownership of our social media portals enhancing their performance and competitiveness.
- Campaign Development: Develop and execute endtoend social media and email marketing campaigns from conceptualization to delivery and analysis making datadriven decisions for optimization.
- Content Creation: Create engaging and compelling content for social media and email that aligns with our brand voice utilizing persuasive copy appealing visuals and strong calls to action.
- Performance Analysis: Monitor key performance indicators (KPIs) to assess campaign effectiveness implement A/B testing and identify opportunities for optimization.
- Creativity and Innovation: Show creativity in developing standout campaigns and bring fresh ideas to lead innovative projects that resonate with our audience.
- Strong collaboration and communication skills along with a proactive innovative mindset.
Requirements
What would make you a great fit
- Fluent in German and English
- Social media skills and Email marketing skills with 35 years experience in similar roles.
- You should be selfmotivated teamorientated and customerfocused
- Proven working experience in digital marketing particularly within the iGaming industry
- Strong understanding of email marketing best practices deliverability GDPR and CANSPAM compliance and good knowledge of email marketing platforms.
- Ability to work effectively in a fastpaced and deadlinedriven environment.
Benefits
Some of our benefits:
- Fully remote working offered through contractor agreement
- Company events in Malta organized and paid for EU employees twice a year
- Access to learning platforms and educational support offered to boost your knowledge and career