Role Overview: Manage sales activities in fastpaced business environment act as a link between the company & healthcare professionals and aims to meet sales target under the supervision of the District Sales Manager/Area Sales Manager.
Job Requirement
- Education: Professional Graduation in Pharmacy or Science
- Work Experience: Minimum of 2 years of experience in the field of sales
- Required prerequisites skills/experience for this position: Proficiency with MS Office & Basic selling skills
Skills & Attributes Requirement
- Team Effectiveness: Observes sales behavior to identify strengths weaknesses and opportunities for improvement. Seeks to fill talent gaps through collaboration with team members to create and execute developmental plans at the team and individual level.
- Personal Effectiveness: Overcome objections with skill using examples logic data or other pertinent information. Actively updates himself/herself on the science behind the product. Displays responsibility for own actions and results. Maintains current business industry customer competitive and financial acumen and incorporates into work.
- Execution and Results: Actively nurtures protects and develops relationships to higher levels of confidence and collaboration among stakeholders at all levels based on personal integrity and trust.
Roles & Responsibilities
- Build business relationship with customers in territory and achieve sales target month after month.
- Attend company meetings regularly; collect technical data presentations and briefings
- Monitor what are the competitive companies doing about their products and what steps they are taking steps for promotion of their products
- Receive feedback and comments on products from dermatologists and forward appropriate information to managers.
- Maintain customer data calls another sales data & update in computer database.
- Build a strong rapport with customers and doctors to drive continuous business
- Arrange CME/RTM monthly or as required to encourage customers and providing academic interests in our brand/products.
- Assist customers on medical/academic queries/questions whenever required from medical database maintained in HO.
Customer Relationship Management:
- Update Doctor List on an ongoing basis & identify new potential doctors from your assigned territory.
- Correct brand matrix through effective RCPA.
- Identify influencing factors for Doctors: Early adopter of a molecule/ knowledge oriented / service minded (CRM) etc.
- Collect & enter personal details of doctors & assess current share of prescription.
- Enquire about competitor activity on doctors.
- Plan the visit as per divisional need like one / two / three visits.
- Open call effectively seek / demand for Rx product close the call AFTB way.
- Detailing with VAF / LBL / inputs effectively.
- Clarify doubts / objections and use right references.
Chemist Management:
- Identify all potential chemists in your assigned territory and meet all chemists at right frequency/ intervals.
- Find out availability of stocks for products & enquire about short expiry products.
- Find out competitor sales by brand name.
- Inform all chemists about the bonus and special schemes offered by the organisation
Stockist Management:
- Collect the list of distributor and record details of owner / manager.
- Inform all stockist about the bonus & special schemes offered by the organisation
- Provide details of batches supplied and payment methodology.
- Prepare list of chemists / hospitals / doctors where supplies are made.
- Generate Stock & Block (S&B) orders from specific customers to boost sales.
- Visit nominated stockiest regularly and follow division requirement.
- Follow up for billing of orders & due payments.
- Help stockist liquidate over stocked products.
- Enquire about status of payment from chemists where POB is supplied.
Generating demands:
- Visit every doctor on Doctor List at right frequency as per plan.
- Plan detailing for the brands accurately
- Consistently demand prescriptions from the doctor for the products.
- Provide all planned inputs to doctors on time.
- Politely sensitize doctor when prescriptions are declining.
- Take POB from the mapped chemists for right stock availability.
- Implementation of marketing/ sales strategy communicated by Marketing department/ Senior Management/ Line managers:
- Attentively listen and understand strategy and inputs during CSM.
- Clarify with Marketing / DSM / RM / ZTM when in doubt.
- Study Dermpower thoroughly.
- Practice VAF / detailing story for LBL.
- Plan each call with details and update the same on SFA module.
- Execute the call as per plan without deviation.
- Use all chemist inputs as per plan.
- Share the feedback with the marketing team from the customers that further boost in clinic confidence.
Data Management:
- Enter monthly plan on sales force automation module on timely basis.
- Update changes/ modifications if any on timely basis.
- Maintain a daily work diary ensure everyday work plan is written before starting a work and note down discussion once you met the Drs.
- Update expense statement after reporting work.
- Take stockiest sales statement compile it on timely basis every month & send to DSM.
- Update all data on sales diary