CPG stands for ConsumerPackaged Goods. The primary task of a CPG analytics consultant would be to align themselves to a CPG account understand the landscape and set the roadmap for analytics related initiatives for the client/account. Through analytics solutioning and delivery the consultant would help the client achieve their current delivery objectives while building their longterm capabilities.
The person must have direct working experience with the CPG industry to be able to gauge the current landscape of the target company and then set a realistic path to achieve the objectives highlighting the benefits of implementing the initiatives.
Job Description:
- Collaborate with global teams to validate and analyze outputs of Market Mix Models.
- Ensure alignment between model results and business objectives providing actionable recommendations.
- Work closely with data scientists and marketing teams to interpret MMM results and assess their impact on business strategies.
- Assist in model validation by checking data consistency methodology and results accuracy.
- Gather and synthesize inputs from crossfunctional teams including marketing finance and data science to inform model calibration.
- Support the development of dashboards and tools to visualize MMM results for key stakeholders.
- Conduct adhoc analysis to support decisionmaking and optimize marketing spend.
- Identify opportunities for improving MMM methodologies and processes.
Requirements
- Exposure to functional & domain specific use cases in CPG a few are mentioned as below
pricing & promotion analytics
ecommerce & retail analytics
exposure to market mix modelling is a must
- Understanding of budget to ROI scenarios
- More than 4 years of experience in Consulting/Pre Sales for Data & Analytics
- Understanding of latest technical advancements and Domain related use cases in the industry
- Excellent verbal and written communication skills
- Can take complete ownership on the work and work with multiple vendors and stakeholders
Market Mix Modelling, Business Analyst,ROI