Be a part of a global fitness brand known for its inclusive and welcoming community. Anytime Fitness is more than just a gym; its a space where individuals of all fitness levels come together to achieve their personal health goals.
At this exciting juncture of our journey were looking for a CRM Lifecycle Executivededicated to elevating our member experience and engagement. If you are passionate about creating meaningful relationships leveraging data to craft impactful campaigns and being part of a thriving global brand this is your opportunity to shine.
Join our dynamic team and play a pivotal role in shaping the member journey and digital narrative of Anytime Fitness.
ROLES & RESPONSIBILITIES
- Customer Advocacy and Lifestyle Campaigns
- Support the team in implementing and optimizing customer lifecycle campaigns including onboarding retention and loyalty programs.
- Build schedule and monitor lifecycle communications across multiple channels such as email SMS and WhatsApp.
- Be an advocate for the members experience continually designing initiatives to enhance the customer lifecycle.
- Work with the team to ensure all campaigns align with the Anytime Fitness brand and deliver value to members.
- CRM System & Loyalty Program Management
- Support the setup maintenance and continuous improvement of the CRM and loyalty systems to meet marketing and operational goals.
- Provide daytoday support to relevant stakeholders addressing their requests and troubleshooting issues related to the CRM and loyalty systems.
- Coordinate with vendors and technical teams to resolve system issues promptly.
- Administrative and Operational Tasks
- Collaborate with the relevant departments to uncover opportunities and gaps in the member lifecycle providing actionable insights through analytics.
- Track report and measure the performance of Marketing campaigns across platforms to identify opportunities for improvement and innovation.
- Regularly upload monitor and manage consumer data in the CRM and loyalty platforms to ensure data accuracy and integrity.
Skills & Knowledge
- Strong understanding of the consumer journey and how to create meaningful touchpoints throughout.
- Ability to handle and analyse data comfortably and translate findings into actionable insights.
- Highly proficient in written and spoken English with exceptional communication and copywriting skills.
- Strong administrative skills with experience managing data entry monitoring and system updates.
- Basic understanding of CRM systems lifecycle marketing or customer retention strategies is a plus.
Attributes
- Strong willingness to learn and grow independently.
- Technically savvy and comfortable solving problems creatively.
- Highly adaptable meticulous and able to think critically to solve challenges.
- Organised and diligent in executing multiple projects in a fastpaced environment.
- Team player who thrives in crossfunctional collaboration and aligns with Anytime Fitnesss supportive and inclusive values.
- A plus if you have passion for fitness!