Marketing Manager II

MW Partners is currently seeking a Marketing Manager to work for our client who is a leader in the media and entertainment industry.

Responsibilities and duties:

• The Strategic Research and Insights Department is responsible for developing a deep understanding of audiences attitudes and behaviors with our content as well as general viewing trends to inform the organizations strategic decisionmaking.
• Within this broader Research department sits the Unscripted Content Insights team who is currently looking for someone to fill a Project Based Employee (PBE) Senior Manager position for a period of 6 months.
• The ideal candidate is a Media Research professional with a knowledge of/passion for media entertainment and consumer insight.
• The PBE Senior Manager role will focus on conducting research and developing audience insights through a variety of qualitative and quantitative methodologies.
• Reporting into a Vice President the PBE Senior Manager will assist in the design implementation and analysis of custom research to inform Development Existing Series Marketing Programming Press and Social Media strategy for unscripted content within the MTV Entertainment Group.
• You will primarily work on research projects across linear and streaming platforms.
• Help conduct proprietary quantitative and qualitative studies focused on targeted audience needs (e.g. monitoring the health of key unscripted series within the MTVE family informing future season development/marketing concept/pilot testing new ideas consumer deepdives)
• Collaborate with internal teams to assess show performance
• Effectively handle external vendors by monitoring key timelines and details including recruitment of respondents development of research instruments analysis of data and delivery of a report with relevant findings
• Assist with managing the MTVE online consumer community to drive rich insight for MTVE

Requirements:

• BA/BS degree in related field
• 56 years experience in related research field (e.g. Marketing Analytics Creative or Content Research) in the Entertainment/Media industry
• Experience in designing executing and analyzing qualitative research including screener development discussion guide development analysis and reporting
• Experience in quantitative research including survey design question writing sample design and analysis
• Familiarity and/or proficiency with ratings data social listening tools and/or secondary data resources (YouGov YPulse GWI Gartner etc.)
• Ability to turn complex insights into clear easytounderstand and visually compelling deliverables (e.g. presentations toplines etc.) that tell cohesive stories
• Ability to use multiple data streams (e.g. custom research syndicated research secondary resources performance analytics etc.) to effectively communicate insights to the business
• Ability to handle multiple projects at one time
• High level of accuracy & attention to detail with strong analytic and project management abilities
• Interest in tracking/analyzing content trends
• Highly organized collaborative selfstarter with the ability to work under pressure set priorities balance multiple small and largescale projects and meet tight deadlines
• Excellent interpersonal skills to engage with a wide range of personalities within the organization
• Love of all things television & pop culture

Nice to Have:

• Familiar with ratings data social listening tools and/or secondary data resources (YouGov YPulse GWIGartner) Entertainment/Media experience is a nice time have and manager will prioritize candidates.

For a confidential discussion or to find out more contact Venky onor apply now.