Social and Influencer Manager
Social and Influencer Manager
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Job Description
Belstaff was created by and for independent spirits. We know that what we do and who we do it with matters. Join the team and make an impact as we build a legacy that surpasses our incredible past.
Love The Challenge. Find A Way. Go All In. Stand Together. Be The Difference.
A bit about Belstaff
Belstaff is a functional clothing brand founded to move people forward. Throughout our history we have championed material innovation collaborating with those who challenge the ordinary and celebrate the joy of the journey. Belstaff has designed protective suits for racecar drivers windproof smocks for Marines and insulating clothing for mountaineers. One thing is at the heart of all these endeavours: An Independent Spirit. Today this energy prevails and unites the people who bring the Belstaff brand to life providing the best products to our customers both old and new. We are committed to building a team of curious conscious individuals dedicated to showing up standing together and being the difference between a good day and a great day.
We are currently searching for a Social and Influencer Managerto join the team.
We arelooking for an experienced Social and Influencer Manager with a strong strategic mindset to take our digital presence to the next level and drive channel growth.
Reporting directly into the Senior Brand and Marketing Manager our Social and Influencer Manager will be responsible for developing and executing a channelspecific social strategy and influencer programme for our Mainline and Moto channels. Our successful candidate will besomeone with a deep understanding of social media trends experience in content creation and a proven track record of building and nurturing social communities.
We are looking for someone who will be responsible for:
- Creating and implementing a multichannel social growth strategy to drive an increase in channel following reach engagement and conversion focusing on our core channels IG TT LI and YT
- Developing a TikTokspecific strategy to optimise the platform drive brand awareness and engage new audiences in innovative ways
- Setting brand and commercial social KPIs and delivering regular reports to the brand team/wider business on how we can improve channel performance
- Working alongside the Senior Art Director and Senior Brand Editor on conceptualising and producing engaging channelspecific content including stills videos graphics and live streams
- Collaborating with the brand team and wider business on campaigns product launches and cultural moments to create channelspecific storytelling opportunities ensuring social content is front and centre of everything we do
- Ensuring all content output reflects the brand vision and TOV
- Delivering the Moto social strategy including Moto community relationship building UGC campaigns and channelspecific social content shoots
- Implementing and managing a pipeline of key influencers and affiliates who can significantly contribute to growth targets and drive conversion
- Managing influencer contracts to ensure we negotiate the best possible rates and usage terms for our channels
- Leading and implementing UGC campaigns to drive authenticity trust and loyalty with our audiences
- Managing paid social budgets and campaigns to maximise reach and engagement
- Keeping the brand and business up to date with social trends by establishing direct relationships with social platforms including Meta TT and Google/YT
- Managing and mentoring our Social and Influencer Executive and being the social goto expert within the wider business
We are looking for someone who has:
- Experience in the fashion sport or lifestyle sector
- A proven track record of driving social channel growth engagement and conversion
- Extensive experience in endtoend social campaign management
- Previous experience in influencer/affiliate programmes that drive ROI
- Strong negotiation and influencer contract skills
- Art direction and content production experience
- Proficiency in Photoshop and InDesign
- A teamcentric approach and management style and the ability to collaborate effectively across functions to bring ideas and campaigns to life
- Excellent planning negotiation and organisation skills
We are looking for someone who is:
- Inspired by working for Belstaff
- Constantly looking at social and digital trends to stay ahead of the curve
- Results focused has a proven track record of delivering channel growth and ROI
- A creative thinker with the ability to conceptualise and sell in ideas
- Highly organised with an energetic approach and thrives in a fastpaced dynamic environment
- A 360 omnichannel thinker
- A cross functionalintegrator who thrives on communication
Where to from here
We are an equal opportunity employer and value diversity at our company. We will not discriminate on the basis of sex race marital status disability age sexual orientation or religion. We are committed to a fair and accessible recruitment process for all candidates so if you would like us to make any adjustments to the application or interview process please let us know and we will be happy to support you.
Employment Type
Full Time
