Performance Marketing Manager - Aira Italy

Pushing boundaries for a sustainable future

Can cleanenergy tech change the world We say yes. Heres why. The way we heat our homes today is responsible for 15% of all of Europes CO2 emissions. Switching to sustainable clean energy solutions is the easiest and most impactful way households can play their part in net zero.

We are a nextgeneration home energy champion. We passionately believe that creating smart sustainable homes is our way to make a positive impact in the world. Cleanenergy tech is purposeful work. Urgent work. Wed love you to do it with us.

Founded in 2022 with already 1000 employees and growing Aira aims to drive the clean energy revolution. We are headquartered in Stockholm Sweden and our factory in Poland brings these innovations to life with operating markets in the UK Italy and Germany.

About the role

We are seeking a highly motivated and experienced Performance Marketing Manager to join our Marketing team and help us achieve our goal of driving growth through effective affiliate and performance marketing campaigns.

As the Performance Marketing Manager you will play a critical role in driving customer acquisition and revenue growth through effective management of PPC Display and Paid Social and Affiliate channels. Reporting to the Head of Growth your primary mission will be to develop and execute bestinclass performance marketing campaigns to drive customer acquisition and revenue growth across multiple touchpoints.

You will work closely with the local marketing team to allocate spend across channels optimize campaigns manage affiliate partners plan and execute effective campaigns using relevant technologies.

As the Performance Marketing Manager you will be a vital member of our marketing team. You will have a direct impact on the growth of our customer base and revenue and your efforts will be fundamental to achieving Airas ambition of becoming the leader in clean energy solutions. This is an exciting opportunity to be part of a growing team and have a direct impact on the success of the business.

Key Responsibilities

• Performance Campaign Management: Lead the planning and execution of datadriven campaigns across PPC Paid Social and Display channels to drive customer acquisition and revenue growth. Manage budgets optimize campaign performance and use relevant technologies to maximize ROI while focusing on key performance indicators like Cost Per Lead (CPL) and Customer Acquisition Cost (CAC). Regularly analyze campaign metrics and leverage insights to improve future performance.
• Manage and Grow Affiliate Relationships: Develop and nurture strong relationships with new and existing affiliates. Recruit and onboard partners aligned with Airas brand and goals. Analyze performance data to identify growth opportunities optimize the affiliate program and implement strategies to reduce CPL and CAC.
  
• Digital Project Management: Support the marketing team by building and optimizing landing pages using our content management system (CMS) participate in creative brainstorming sessions and collaborating with local global and agency stakeholders. Leverage data and performance insights to enhance the customer experience and drive continuous improvements.
  
• Reporting and Business Intelligence: Utilize HubSpot (among other tools) to create and maintain detailed reports and dashboards. Track key performance metrics assist with datadriven decisionmaking and support budgeting and forecasting efforts to optimize marketing spend.

About You

• Min 3 years of experiencein performance marketing in a consumerfirst environment;
• Strong experience with associated performance channels such as PPC Display Paid Social and Affiliate channels;
• Experience setting up and managing campaigns;
• Strong analytical skills and experience in analyzing campaign performance insights
• Advanced knowledge of Microsoft Excel; experience with Google Analytics 4 GTM CMS (Strapi) HubSpot and/or Microsoft Powerpoint a plus;
• Native Italian speaker with proficiency in English; experience working in the Italian market is a plus;
• Excellent communication and collaboration skills;
• Passionate about making a difference and delivering results.

What is in it for you

• Gain handson experience in a fastgrowing scaleup with a supportive and inclusive culture and career advancement opportunities;
• Collaborate with diverse teams across international markets and launch products globally;
• Competitive salary andrewarding secondary benefits.

At Aira Were not just champions of nextgeneration energy were champions in Diversity and Inclusion too. We believe that a diverse workforce sparks innovation and creativity and enables us to better serve our customers and communities. We encourage individuals from all backgrounds cultures and perspectives to join our team. We will never accept any form of discrimination and believe that together we can drive a new era for our people and planet.

Ready to find true purpose in your work
Send me your application today. Any questions Im here to help. Youll find my contact details below.