Experience: 45 Yrs
Job Location: Pune
Work Mode: Work from Office
Job Summary:
We are seeking a talented Content Writer to join our dynamic marketing team at iProgrammer Solutions Pvt. Ltd. As a Content Writer you will play a pivotal role in creating compelling and informative content that educates engages and resonates with our target audience. Your writing skills will be instrumental in promoting our software products and enhancing our online presence.
Job Responsibilities:
- Content Creation:
- Write clear concise and engaging content for various digital platforms including blog posts website copy whitepapers case studies social media and email campaigns.
- Develop content that aligns with the company's messaging brand voice and marketing goals.
- Create userfriendly documentation and guides for software products ensuring accuracy and clarity.
- Research and Analysis:
- Conduct indepth research on industry trends competitors and softwarerelated topics to generate relevant and uptodate content ideas.
- Stay updated on the latest software advancements emerging technologies and Best practices.
- SEO Optimization:
- Implement SEO best practices to optimize content for search engines improving organic search rankings and driving traffic to the company's website.
- Collaborate with the SEO team to identify and target relevant keywords.
- Collaboration:
- Collaborate closely with the marketing team product managers subject matter experts and designers to ensure content is accurate visually appealing and aligns with marketing campaigns.
- Provide support in brainstorming and content planning sessions.
- Content Promotion:
- Assist in the distribution and promotion of content through various channels including social media email marketing and content syndication.
- Monitor content performance and adjust strategies based on data and analytics.
- Editing and Proofreading:
- Review and edit content for grammar spelling punctuation and consistency.
- Ensure content adheres to the company's style guide and maintains a high standard of quality
Good to have:
- Understanding of generative AI tools for content development and image processing.
- Experience of using canva
Qualifications:
- Bachelor's degree in English Journalism Communications or a related field.
- Proven experience as a Content Writer or similar role with a portfolio of published writing samples.
- Excellent writing and editing skills with a strong command of the English language.
- Familiarity with software and technology concepts terminology and trends.
- Understanding of SEO best practices and content optimization techniques.
- Proficiency in content management systems (CMS) and basic HTML is a plus.
- Highly organized detailoriented and able to meet deadlines in a fastpaced environment.
- Strong communication and collaboration skills.