Digital Marketing Specialist

• Develop and execute comprehensive digital marketing strategies to drive traffic engagement and conversions.
  
• Manage and oversee various digital marketing initiatives such as SEO/SEM PPC email marketing social media and content marketing and display advertising campaigns.
  
• Coordinate the design and maintenance of websites across the group ensuring it is userfriendly and uptodate.
  
• Generate leads through various online channels and optimize lead generation strategies.
  
• Collaborate with other teams including sales and customer service to ensure brand consistency.
  
• Work with external marketing agencies where required.
  
• Implement sales automation processes to streamline marketing and sales efforts.
  
• Optimize and manage the budget for digital marketing efforts and measuring ROI.
  
• Analyze performance metrics and adjust strategies accordingly to meet KPIs.
  

• Increase in the number of unique visitors to the website.
  
• Growth in page views and session duration.
  
• Reduction in bounce rate.
  

• Improvement in conversion rates from digital campaigns (e.g. landing page forms signups purchases).
  
• Increase in the number of leads generated through digital channels.
  
• Higher conversion rates from email marketing campaigns.
  

• Increase in followers and engagement rates (likes comments shares) on social media platforms.
  
• Growth in reach and impressions of social media posts.
  
• Success in running social media campaigns (e.g. increased engagement during promotional periods).
  

• Higher rankings for targeted keywords.
  
• Increase in organic search traffic.
  
• Growth in the number of backlinks and domain authority.
  

• Improvement in clickthrough rates (CTR) and conversion rates for PPC campaigns.
  
• Achievement of target cost per acquisition (CPA) and return on ad spend (ROAS).
  
• Increase in quality score for Google Ads.
  

• Growth in email subscriber base.
  
• Higher open and clickthrough rates for email campaigns.
  
• Reduction in unsubscribe rates.
  

• Increased engagement with blog posts and other website content.
  
• Higher share rates and inbound links for content.
  
• Success in achieving content marketing goals (e.g. thought leadership lead generation).
  

• Increase in the number of new customers acquired through digital marketing efforts.
  
• Improvement in customer retention rates.
  
• Higher customer lifetime value (CLV).
  

• Effective allocation and optimization of the digital marketing budget.
  
• Achievement of target ROI for digital marketing spend.
  

Requirements

• A degree in a related field.
  
• A minimum of 3 years of experience in digital marketing with expertise in web analytics ideally within the Entertainment Renewable Energy or Food & Beverages sectors.
  
• Demonstrates strong leadership skills and solid technical expertise.
  
• Excellent understanding of digital marketing concepts and best practices.
  
• Proficiency in PPC social media Google AdWords email campaigns and SEO/SEM.
  
• Knowledge of web analytics tools (e.g. Google Analytics SEMrush WebTrends etc).
  
• Strong project management and organizational skills.
  
• Analytical mindset and critical thinking.
  
• Excellent communication and interpersonal skills.
  
• Ability to work independently and collaboratively with external partners.
  

• Certifications in Google Analytics AdWords or other digital marketing tools.
  
• Experience with CRM software.
  
• Experience in any of the following industries: Retail Music Online News.
  
• Knowledge of graphic design.