Marketing Brand Specialist - Rome
Marketing Brand Specialist - Rome
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
IKONO is an immersive journey that combines art play and the unexpected where people are diving into eclectic worlds that invite them to selfdiscovery and shared experiences. Is a place to bring up the imagination and unleash freeform creativity while remaining in the city.
With seven locations in Madrid Rome Barcelona Budapest Vienna Copenhagen and Berlin we are rapidly expanding so youll find IKONO in the heart of major cities across Europe (and beyond).
YOUR MISSION
The IKONO Rome Marketing & Brand Specialist is responsible for developing and executing marketing strategies that enhance brand presence drive engagement and boost ticket sales in the Italian market. This role involves collaborating with global and local teams to ensure brand consistency localizing marketing efforts and managing relationships with local partners.
WHAT YOULL DO
Local Strategy
- Conduct local market research to understand customer needs local market trends and the local competitive landscape.
- Implement and localize the global marketing and communication strategy.
- Develop and implement countryspecific marketing strategies that align with global and regional goals.
- Analyze local performance data to identify opportunities for growth and areas for improvement.
- Create and manage local marketing budgets ensuring costeffective spending.
Brand and Communications Management
- Maintain and enhance the brands presence and reputation in the local market.
- Ensure consistency in brand messaging across all marketing channels in the local language.
Local Campaign Management
- Responsible for the local marketing action calendar.
- Plan execute and oversee the local marketing calendar ensuring execution across various channels (digital print events etc.).
- Coordinate with global marketing teams and local operations teams to ensure cohesive campaign execution.
- Manage relationships with external agencies and vendors to ensure timely and highquality deliverables.
Local Brand Partnerships
- Identify potential brand partnerships aligned with business objectives.
- Collaborate with local brand partners to develop and execute joint marketing strategies and campaigns.
Content and Communications Support
- Support global communications on the local PR strategy.
- Assist in planning and executing local events trade shows and conferences to promote the brand.
- Oversee the localization of global content to fit the cultural context of the target market.
- Ensure all content is consistent with brand guidelines and messaging.
B2B Marketing Support
- Collaborate with the local B2B sales team to develop local marketing activations materials and tools that support sales efforts.
- Coordinate logistics promotion and followup activities for local events.
Digital Marketing Support
- Oversee the countrys digital presence including the website social media platforms and email marketing.
- Support local translation and optimization of digital campaigns for SEO and SEM.
Production Support
- Collaborate with both the global Production and Content teams to organize and execute effectively photovideo productions in the spaces.
- Scouting of models agencies stylist makeup artists photographers video makers and coordination of the logistics.
WHAT MAKES YOU STAND OUT
- You are proactive and highly organized with a keen eye for detail.
- You embody IKONO values:
Ci penso io You take ownership and get things done.
There is always a way You remain positive and creative when facing challenges.
Create with kindness You show empathy and kindness to your colleagues.
Live your legend You strive to reach your full potential at IKONO.
YOU BRING
- Proven experience of at least 23 years in a similar marketing role working at the local level and ideally in international environments.
- Strong understanding of local market trends and consumer behavior in Italy.
- 360 Marketing Vision / Holistic Approach: Demonstrates a comprehensive understanding of all marketing channels and how they integrate to form a cohesive strategy.
- Ability to develop comprehensive marketing plans and strategies that align with overall and local business objectives and target audience needs.
- Proficiency in creating detailed project schedules and timelines ensuring timely delivery of marketing initiatives and campaigns.
- Ability to analyze data and derive actionable insights.
- Effective communication skills with crossfunctional teams and stakeholders.
- Experience managing marketing budgets and navigating fullline processes with external vendors and agencies.
WE OFFER
The chance to be part of IKONOs innovative and rapidly growing project.
Development and growth opportunities we support your ambition and learning journey!
A collaborative international work environment with a dynamic team.
Flexibility to work in hybrid mode with the option to work from home up to three weeks a year!
A central Rome location at Via del Seminario 111 in the vibrant heart of the city.
What to expect in the hiring process
An initial interview with our Recruitment team.
A technical interview with our hiring manager.
An interview with our Head of Marketing.
A business case stage to learn more about you professionally speaking.
At IKONO we are committed to fostering a collaborative inclusive and dynamic environment where all employees feel valued and respected.
Apply now with your CV in English and help us create unforgettable experiences!
Employment Type
Full Time
