Head of Marketing
Head of Marketing
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Job Description
Objective:
To establish a highly effective and strategicallydriven marketing department that will elevate Tarasris brand and business in the premium jewelry segment with a strong focus on quality integrity and customer value. This document outlines the key requirements and responsibilities expected for the role of a Director of Marketing and initial team members.
Position: Director of Marketing
Primary Role:
To lead and implement effective marketing strategies across social digital and print channels while guiding a team of junior managers for successful execution of BTL (BelowtheLine) and ATL (AbovetheLine) activities. This person must understand Tarasris core values and develop strategies that align with the brands premium position focusing on quality transparency and a customerfirst approach.
Key Responsibilities:
1. Strategic Marketing Leadership
Develop and oversee comprehensive marketing strategies that elevate brand visibility drive footfall increase lead generation and encourage engagement across multiple channels.
Formulate and guide the team on strategies that align with Tarasris valuesemphasizing quality integrity and genuine customer care.
Implement and monitor these strategies adapting based on analytics and feedback to continuously refine marketing efforts.
2. Team Coordination and Execution
Act as a team coordinator and implementer ensuring strategies are executed on schedule and to the highest standards.
Manage junior managers in executing BTL and ATL activities delegating responsibilities clearly and monitoring deliverables to optimize efficiency.
Cultivate an environment of accountability clear communication and goal alignment across the marketing team.
3. Content and Creative Oversight
Identify and onboard team members for specific content roles including:
Graphic & Video Design: Creating visual content for social media digital platforms print brochures and other brand materials.
Content Writing: Developing compelling written content that resonates with our target audience.
CRM Utilization & Analytics
- Utilize CRM (currently Zoho) effectively understanding its role in tracking the customer journey managing lead flows and improving conversion rates.
- Implement CRM strategies that allow the team to track and optimize each stage of the customer journey identifying points of friction and improving transitions between stages.
- Use analytics to review strategy performance diagnose issues and make datadriven adjustments to improve overall marketing effectiveness.
Market Positioning and Competitive Analysis
- Develop positioning strategies that leverage Tarasris quality and authenticity to stand out against competitors who may employ discounting and lowcost appeals.
- Understand the premium jewelry market and luxury brand dynamics tailoring messaging that communicates the value of Tarasris craftsmanship transparency and dedication to high standards.
Event & Activation Management
- Oversee the organization and execution of instore and external events to drive customer engagement and brand visibility.
- Collaborate with the Business Development Manager and other team members to align event messaging and goals with Tarasris strategic objectives.
Key Qualities Required:
- Strategic Acumen: Proven ability to develop effective marketing strategies tailored to a luxury valuebased brand.
- Team Leadership: Skilled in managing and coordinating a team with experience in guiding junior managers in specific marketing functions.
- Analytical Insight: Strong understanding of CRM analytics and refining strategies based on performance data.
- Market Knowledge: Deep familiarity with luxury and premium market dynamics particularly in jewelry or highend consumer goods.
- Integrity and Brand Alignment: A strong personal alignment with Tarasris values of quality authenticity and transparency.
Employment Type
Full Time
