Content Marketing Manager
Content Marketing Manager
Posted on :
04-11-2024
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1 Vacancy
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Job Description
Content Marketing Manager:
Key Responsibilities:
- Develop and implement a comprehensive content marketing strategy that aligns with overall business goals.
- Lead and manage a team of content creators ensuring consistent and cohesive brand messaging across all content formats.
- Oversee the production of various content types including blogs white papers videos podcasts and case studies.
- Collaborate with crossfunctional teams (SEO product marketing and sales) to optimize content for search conversion and audience engagement.
- Analyze content performance metrics to continually refine strategies and improve ROI and engagement.
- Drive thought leadership by producing content that positions Saras as a leader in the eCommerce analytics industry.
- Define and execute a content plan that supports both marketing needs and broader business objectives.
- Set and track KPIs for the content marketing department such as site visits time on page blog subscribers trial registrations and paid conversions.
- Manage a team of writers and subject matter experts to consistently deliver creative authoritative and original content across various formats.
- Ensure content consistency by adhering to style guides and brand guidelines.
- Coordinate the creation and publication of thought leadership content for the company blog and external sites.
- Develop content partnerships with noncompeting sites that share a similar audience such as marketers business leaders and entrepreneurs.
- Oversee guest posting linkbuilding and PR efforts to achieve monthly goals related to mentions and backlinks from highauthority sites.
Qualifications:
- Bachelor s degree in Marketing Communications or a related field.
- Minimum of 7 years of experience in content marketing with at least 2 years in a leadership role.
- Expertise in content strategy SEO and performance metrics analysis.
- Demonstrated ability to create engaging content that drives conversions.
- Strong communication and project management skills.
- Experience in the B2B SaaS industry is highly preferred.
- A passion for visual communication including design data visualization and storytelling.
- A portfolio showcasing published thought leadership content on highauthority sites.
- Extensive experience in landing page creation including SEO optimization CRO copywriting and design.
- Deep knowledge of SEO lead generation and CRO with proven results in growing site traffic engagement and conversions.
- Strong understanding of whitehat linkbuilding practices including guest posts infographic submissions and outreach campaigns.
Preferred Experience:
- At least 3 years of experience in:
- SEO with proven results.
- Content editing and writing including longform content.
- Managing content marketing efforts.
- Leading or coordinating with freelance writers designers developers and video producers.
- Tools such as Webflow Google Analytics and Ahrefs.
Key Attributes:
- A proven track record in content marketing backed by a strong portfolio.
- Highly dependable and committed to longterm career growth.
- Ability to solve complex marketing challenges through highquality longform content.
Employment Type
Full Time
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