Roles and responsibilities
1. Sales Management
- Sales Strategy Development: Develop and implement sales strategies to achieve outlet sales targets and maximize revenue.
- Sales Forecasting: Analyze sales trends and forecasts to optimize inventory and product offerings.
2. Team Leadership
- Supervision of Staff: Recruit, train, and supervise sales staff, ensuring they are motivated, knowledgeable, and capable of delivering excellent customer service.
- Performance Management: Set performance goals for the team, conduct regular evaluations, and provide feedback and coaching to improve performance.
3. Customer Service
- Enhance Customer Experience: Ensure a high level of customer satisfaction by addressing customer inquiries, resolving complaints, and creating a welcoming environment.
- Customer Engagement: Develop initiatives to engage customers and promote loyalty programs to encourage repeat business.
4. Operational Oversight
- Daily Operations: Oversee the day-to-day operations of the outlet, ensuring efficient processes and procedures are followed.
- Inventory Management: Manage inventory levels, order supplies, and ensure that products are well-stocked and displayed attractively.
5. Financial Management
- Budget Management: Develop and manage the outlet’s budget, controlling costs and optimizing profitability.
- Sales Reporting: Prepare regular reports on sales performance, expenses, and other key performance indicators (KPIs) for senior management.
6. Marketing and Promotions
- Local Marketing Initiatives: Implement local marketing and promotional activities to drive foot traffic and increase sales.
- Collaboration with Marketing Team: Work closely with the marketing department to coordinate marketing campaigns and promotional events.
7. Compliance and Standards
- Adherence to Policies: Ensure compliance with company policies, procedures, and industry regulations, including health and safety standards.
- Quality Control: Maintain high standards of product quality and customer service, conducting regular audits and assessments.
8. Collaboration and Communication
- Cross-Department Collaboration: Work with other departments, such as logistics and finance, to ensure seamless operations and communication.
- Reporting to Management: Provide feedback and reports to upper management regarding sales performance, market trends, and operational challenges.
9. Training and Development
- Staff Development: Identify training needs for team members and facilitate ongoing training and professional development opportunities.
- Knowledge Sharing: Foster a culture of knowledge sharing and continuous improvement among staff.
10. Problem Solving
- Issue Resolution: Proactively identify operational issues and develop effective solutions to enhance outlet performance.
- Adaptability: Remain adaptable to changing market conditions and customer needs, adjusting strategies as necessary.
Desired candidate profile
1. Educational Background
- Degree in Business or Related Field: A bachelor’s degree in business administration, marketing, retail management, or a related field is often preferred.
- Additional Certifications: Relevant certifications in retail management or sales can be an advantage.
2. Experience
- Retail or Sales Experience: Typically, 3–5 years of experience in retail sales, preferably in a management or supervisory role.
- Industry Knowledge: Familiarity with the specific industry (e.g., food and beverage, fashion, electronics) is beneficial.
3. Skills
- Leadership Skills: Strong leadership abilities to manage and motivate a diverse team, fostering a positive work environment.
- Sales Skills: Proven track record of achieving sales targets and developing effective sales strategies.
- Customer Service Orientation: A strong focus on customer service, with the ability to enhance the customer experience.
4. Financial Acumen
- Budget Management: Ability to develop and manage budgets, analyze financial reports, and control costs to optimize profitability.
- Sales Analysis: Strong analytical skills to assess sales performance and market trends, making data-driven decisions.
5. Communication Skills
- Verbal and Written Communication: Excellent communication skills for interacting with customers, staff, and senior management effectively.
- Presentation Skills: Ability to present ideas and reports clearly and persuasively.
6. Operational Management
- Problem-Solving Skills: Strong problem-solving abilities to identify issues and implement effective solutions in a timely manner.
- Organizational Skills: Exceptional organizational skills to manage multiple tasks and priorities efficiently.
7. Marketing Knowledge
- Promotional Activities: Experience in developing and implementing marketing initiatives to drive sales and customer engagement.
- Market Awareness: Knowledge of market trends, customer preferences, and competitive landscape.