Marketing Specialist
Marketing Specialist
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5years
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Zoho is recruiting for a Marketer to join our Marketing team in the Benelux and Nordics region. As a Marketing Specialist focused on outbound marketing activities you will play a crucial role in driving revenue growth and customer engagement across the midmarket segment in this key geographic area.
Key Responsibilities
1. Execute Outbound Marketing Activities
Develop an outbound performance marketing plan and execute on it by working with the sales team on shared commercial objectives. Develop innovative and unexpected combined playbooks on how to reach and engage our B2B midmarket audience.
2. Deploy B2B Marketing campaigns
Work with creative teams and branding agencies on developing engaging performance marketing campaigns aimed at building the Zoho brand and generating signups to Zoho products with the relevant audience.
3. Report on Marketing Campaign performance
Report progress and campaign effectiveness on a regular cadence providing ROI analysis and recommend course of action and decisionmaking based on performance data.
5. Contribute to the Marketing Teams content production cycle
Produce content such as blog posts articles webinars podcasts and more to showcase Zohos fit for purpose positioning and work with subject matter experts.
Determine the total addressable market do research on ICP needs and wants align content production goals with research outcomes and understanding of ICP challenges and more. Research Account Based Marketing strategies and tactics positioning and proposition market size and market opportunities relevant to Zohos product offerings.
Requirements
* 5 years of marketing experience preferably in a technology or software company.
* Ability to navigate complex business processes in a competitive commercial environment with multiple stakeholders.
* A driven individual passionate about technology and its potential to transform business results.
* Selfmotivated and comfortable working independently as part of a team.
* Friendly peopleoriented person who excels at building strong relationships with customers partners and influencers.
* Strong writing skills are essential for developing compelling combined marketing content in collaboration with sales
* Willingness to travel occasionally within the Benelux and Nordics region.
Preferred Qualifications:
* Fluent in Dutch French Norwegian or another Nordic language.
* Familiarity with the Benelux and Nordics B2B software markets including local industry trends and customer needs.
Benefits
Preferably, 5+ years of relevant marketing experience, ideally with a technology or software company Being a go-getter with the ability to connect with customers, prospects and partners in meaningful conversations Bringing flair for writing content (blogs, white papers, presentations, brochures) Fluency in English and Dutch is mandatory for this role
Employment Type
Full Time
