General Sales Manager

Roles and responsibilities

1. Sales Strategy Development:

• Develop and implement sales strategies tailored to the government sector, identifying opportunities for growth and market penetration.
• Analyze market trends and government procurement processes to align sales strategies with government needs and regulations.

2. Client Relationship Management:

• Build and maintain strong relationships with government officials, procurement officers, and decision-makers.
• Serve as the primary point of contact for government clients, addressing their needs and concerns effectively.

3. Proposal and Bid Management:

• Oversee the preparation and submission of proposals, bids, and tenders in response to government requests for proposals (RFPs).
• Collaborate with internal teams to ensure proposals meet government standards and requirements.

4. Sales Team Leadership:

• Lead and manage a sales team focused on government accounts, providing guidance, support, and training as needed.
• Set sales targets and KPIs for the team, monitoring performance and providing feedback for improvement.

5. Market Research and Analysis:

• Conduct research to identify potential government clients and assess their purchasing behavior and requirements.
• Monitor competitors and industry trends within the government sector to inform strategic decisions.

6. Contract Negotiation:

• Negotiate contracts and agreements with government clients, ensuring favorable terms and compliance with legal requirements.
• Collaborate with legal and compliance teams to address any regulatory concerns.

7. Budget Management:

• Develop and manage the sales budget for government sector activities, ensuring effective allocation of resources.
• Monitor expenses and sales performance against the budget to ensure financial goals are met.

8. Reporting and Analysis:

• Prepare regular reports on sales performance, market trends, and client feedback for senior management.
• Use data analysis to evaluate the effectiveness of sales strategies and make data-driven recommendations for improvement.

9. Collaboration with Other Departments:

• Work closely with marketing, product development, and customer service teams to ensure alignment in meeting government clients' needs.
• Facilitate communication between departments to enhance overall customer satisfaction and service delivery.

10. Compliance and Regulatory Adherence:

• Ensure all sales activities comply with government regulations and organizational policies.
• Stay informed about changes in government regulations and policies that may impact sales operations.

Desired candidate profile

1. Education:

• Bachelor’s Degree: A degree in Business Administration, Marketing, Public Administration, or a related field is preferred.
• Master’s Degree: An MBA or a master’s degree in a relevant discipline can be an advantage.

2. Experience:

• Sales Experience: 5-7 years of experience in sales, with at least 3 years specifically in the government sector or with government contracts.
• Management Experience: Prior experience in a managerial role leading a sales team is highly desirable.

3. Industry Knowledge:

• Government Procurement: Strong understanding of government procurement processes, policies, and regulations.
• Market Insights: Familiarity with the government sector's trends, needs, and key players.

4. Skills:

• Sales Skills: Proven track record of meeting or exceeding sales targets, particularly in government contracts.
• Negotiation Skills: Excellent negotiation skills with the ability to develop competitive proposals and contracts.
• Communication Skills: Strong verbal and written communication skills for effective interaction with government officials and stakeholders.
• Analytical Skills: Ability to analyze data and market trends to inform strategic decisions.

5. Personal Attributes:

• Relationship Builder: Ability to build and maintain strong relationships with government clients and stakeholders.
• Goal-Oriented: Highly motivated with a focus on achieving sales objectives and driving team performance.
• Integrity and Ethics: Strong sense of ethics and integrity, particularly in dealings with government agencies.

6. Technical Skills:

• CRM Software: Proficiency in Customer Relationship Management (CRM) software for managing client relationships and sales data.
• Microsoft Office Suite: Strong skills in Microsoft Office, particularly Excel for data analysis and reporting.

7. Interpersonal Skills:

• Team Leadership: Ability to lead, mentor, and motivate a sales team, fostering a collaborative work environment.
• Problem-Solving Skills: Capability to address challenges and develop solutions in a fast-paced environment.