Senior Executive Digital Marketing
Senior Executive Digital Marketing
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5years
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
- Lead the planning execution and optimization of digital advertising campaigns across multiple platforms including Facebook Ads Google Ads TikTok Ads and other relevant channels to effectively support the Brand Department s marketing objectives.
- Develop and implement strategic ad targeting and segmentation strategies to maximize reach and engagement while ensuring alignment with overall brand messaging and campaign goals.
- Monitor and analyze campaign performance using tools such as Facebook Ads
- Manager Google Analytics and TikTok Ads Dashboard providing actionable insights and recommendations to enhance campaign effectiveness and ROI.
- Collaborate closely with the Brand Department to create compelling ad copy and visuals that resonate with target audiences and drive user engagement.
- Manage the advertising budget ensuring optimal allocation of resources across campaigns and conducting regular performance reviews to identify opportunities for cost savings and efficiency improvements.
- Conduct A/B testing and other experimental methodologies to optimize ad creatives targeting and bidding strategies leveraging data to drive decisionmaking.
- Stay updated on the latest trends in digital marketing and advertising technology continuously seeking out new tools and strategies to enhance the company s advertising capabilities.
- Mentor and support junior team members (e.g. Digital Marketing Executives) in developing their skills and knowledge in digital advertising best practices.
- Prepare and present comprehensive reports to senior management showcasing campaign results insights and recommendations for future marketing strategies.
Requirements
- Candidates must possess at least a Bachelor s Degree in Marketing Mass Communication Advertising or a related field.
- 3 5 years of experience in digital marketing with a strong focus on managing and optimizing paid advertising campaigns across various platforms (e.g. Facebook Google TikTok).
- Proficiency in using digital marketing tools and software including Facebook Ads Manager Google Ads Google Analytics and any relevant social media management tools.
- Strong analytical skills with the ability to interpret data identify trends and make datadriven decisions to enhance campaign performance.
- Excellent written and verbal communication skills in both English and Mandarin capable of effectively collaborating with crossfunctional teams and stakeholders.
- Strong project management skills with the ability to handle multiple campaigns simultaneously and meet tight deadlines.
- Experience in budgeting and financial planning for digital marketing campaigns demonstrating an understanding of ROI and performance metrics.
- A proactive mindset with a passion for continuous learning and professional development in digital marketing.
Employment Type
Full Time
