Head of Growth Account-Based Marketing ABM
Head of Growth Account-Based Marketing ABM
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Job Description
BotGuard is a European company established in 2019 and headquartered in Tallinn Estonia. We operate globally with clients and partners in more than 30 countries around the world.
We develop easy to implement state of the art online tools to protect companies from modernday web threats. We are a dynamic and fastgrowing startup dedicated to revolutionizing Cyber security with laser focus on bot mitigation. Our innovative approach and cuttingedge technologies have positioned us as a future leader in the market
We are looking for an experienced and handson AccountBased Marketing (ABM) Manager who can act as both a playercoach and Growth Marketing Lead. As a key part of our team you will not only lead and scale our ABM strategy within the tech SaaS cybersecurity and hosting industries but also be actively involved in executing campaigns ensuring you fully understand the skills needed to hire and develop your team. In a fastgrowing scaleup environment your ability to roll up your sleeves will be essential to driving success.This is a remote role with flexible location requirements (GMT 3).
Tasks
- Lead the development and handson execution of ABM and growth marketing strategies that align with our scaleup growth goals. Actively manage execute and optimize campaigns to ensure success before scaling the team.
- Manage and personally execute the entire ABM process from account selection and personalization to multichannel execution including email events content and digital ads. Your role as a playercoach means you will both lead and do the work.
- Collaborate with the inbound marketing social media and product teams to ensure a cohesive approach across all marketing channels
- Own the outbound and inbound MQL generation by driving targeted campaigns running experiments and optimizing for lead conversion. Work closely with regional sales teams to align efforts. As a handson lead you will ensure these campaigns are fully optimized before scaling them and hiring additional team members.
- Oversee and execute event management strategies aligning them with ABM goals and the broader marketing strategy. As the playercoach you will be directly involved in ensuring success and scalability.
Requirements
- Extensive experience in ABM within the tech SaaS cybersecurity and hosting industries
- Comfortable with both strategy and handson execution in a fastgrowing dynamic environment. You should be ready to lead by example and actively contribute to growth marketing efforts.
- Ability to drive multichannel marketing efforts including digital events and content.
- Proficiency with HubSpot for campaign management and lead generation optimization.
- A mindset for experimentation and running microcampaigns to test and optimize marketing strategies in a fastgrowing scaleup environment.
- Experience in managing global marketing strategies with a flexible and remotefirst approach
We are striving to create a diverse and inclusive environment. We encourage all applicants to apply for our roles. We value and actively seek diverse talent!
Employment Type
Full Time
