Marketing Manager

Captivating Growth Awaits You in the Dynamic World of Financial Services!

Where financial goals meet expert guidance and lasting partnerships. Our client is a pioneer in the financial services sector specializing in mortgage broking commercial lending and diverse financial solutions. With a strong commitment to providing clients with transparent and reliable advice they have built a reputation for excellence. Working here means more than just a job it s about making meaningful contributions to clients financial journeys while advancing your career. You ll experience a global opportunity focused on professional growth innovation and impactful marketing strategies that drive success across digital platforms. Be part of a team where ambition meets results.

As a Marketing Manager in the AU mortgage industry youll take charge of the marketing calendar and drive strategic execution focusing on innovative SEO techniques and compelling content creation. Youll boost engagement through optimized websites landing pages and social media generating quality leads. This role involves paid lead generation email campaigns Facebook group nurturing keyword research and competitor analysis. Your expertise will shape marketing success making a meaningful impact in one of Australia s largest industries.

Mortgage and Lending Success: Your Role in SEO & Content Strategy

• Develop and implement a bestinclass SEO strategy to enhance organic search rankings and drive traffic.
  
• Create manage and optimize highquality engaging content across platforms including blogs landing pages and social media.
  
• Conduct keyword research competitor analysis and performance tracking to continuously improve content performance.
  

Website Development & Enhancement

• Oversee website development projects ensuring userfriendly design optimized search engine performance and regular updates with fresh content.
  
• Collaborate with web developers and designers to enhance site functionality speed and conversion rates.
  
• Implement A/B testing and other optimization techniques to improve user experience and drive conversions including CRM chatbot and AI integration.
  
• Lead generation and remarketing campaigns to direct traffic to the website.
  

Social Media Management

• Manage and grow the company s presence across social media platforms including Facebook Instagram LinkedIn Twitter TikTok and others.
  
• Develop and execute a content calendar for consistent posting and engagement across channels.
  
• Create manage and optimize paid social media campaigns to generate leads and boost brand awareness.
  
• Implement B2C lead generation and B2B referral arrangements through LinkedIn Facebook Instagram or TikTok.
  

Lead Generation & Funnel Development

• Design and implement lead generation strategies including email marketing campaigns landing pages and gated content to attract qualified leads.
  
• Monitor and analyze funnel performance making datadriven decisions to improve conversion rates at each stage.
  
• Collaborate with the sales team to align marketing efforts with sales goals and maintain a steady flow of leads.
  

Advertising & Campaign Management

• Create and manage digital advertising campaigns including Google Ads display ads and social media ads.
  
• Optimize ad performance through continuous monitoring and testing adjusting strategies to maximize ROI.
  
• Track and report on the performance of all marketing campaigns providing insights and recommendations for improvement.
  

Additional Marketing Tasks

• Implement marketing strategies review training modules and delegate tasks to interns or junior staff.
  
• Collaborate with marketing contractors monitor campaign effectiveness and suggest improvements.
  

Analytics & Reporting

• Utilize tools like Google Analytics SEMrush and social media insights to track performance metrics.
  
• Generate regular reports on campaign performance website traffic SEO and lead generation efforts.
  
• Provide actionable insights based on data to refine marketing strategies and drive continuous improvement.
  

Requirements

Bring Your AGame

• Bachelor s degree in Marketing Business Communications or a related field.
  
• Experience working with Australian companies particularly in the financial industry is preferred.
  
• 35 years of experience in digital marketing with a strong focus on SEO lead generation content creation and social media management.
  
• Proven ability to function as an independent allround marketing manager or readiness to step into such a role working directly with the CEO.
  
• Graphic design skills or proficiency in Canva (or similar) and video editing tools is a plus or the ability to use outsourced solutions effectively.
  
• Track record of driving traffic generating leads and supporting sales teams through effective marketing strategies.
  
• Expertise in website development with a strong understanding of HTML CSS and CMS platforms (e.g. WordPress).
  

Benefits

The Rewards of Your Marketing Efforts

• Competitive Package
  
• Medical Life Insurance
  
• Work from home arrangement
  
• Standard government and Emapta benefits
  
• Free upskilling through Emapta Academy courses (Want to know more Visit )
  
• Wellequipped modern and accessible offices
  
• Fun engagement activities for employees
  
• Mentorship and exposure to global leaders and teams
  

Welcome to Emapta Sri Lanka Your Gateway to Professional Excellence!

At Emapta Sri Lanka we believe in fostering a community where your career aspirations align seamlessly with the stability of our growing organization. Join us in this journey where your professional dreams not only take root but also thrive in the vibrant landscape of Sri Lankan culture. Our diverse portfolio of international clients across various industries and a proven track record of success provide a stable foundation for your career. Team up with likeminded professionals who are passionate about making a meaningful impact through premium global opportunities at your fingertips.

In Sri Lanka Emapta opens the door to a unique opportunity. With over 700 global partners preferring to open remote jobs in the country our vision is to help you and thousands more reach your full potential and dreams without the need to leave the country and work abroad.

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