Marketing Manager
Marketing Manager
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Job Description
About the Company: Our client a prestigious hospital in Colombo is renowned for providing exceptional healthcare services and maintaining the highest standards of medical care. With stateoftheart facilities and a commitment to patient care they are expanding their operations in laboratory services and are seeking a dedicated Marketing Manager to lead their laboratory operations marketing efforts.
Job Overview: The Marketing Manager for Laboratory Operations will play a key role in promoting and expanding the hospitals laboratory services. This position requires strategic planning market research and handson execution of marketing campaigns to drive growth increase market share and enhance brand visibility within the healthcare sector.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to promote the hospitals laboratory services to healthcare providers clinics and corporate clients.
- Analyze market trends and identify opportunities to expand the laboratorys client base and service portfolio.
- Collaborate with the laboratory operations team to ensure alignment between service offerings and market demand.
- Manage advertising campaigns across digital print and social media platforms to raise awareness of the laboratorys capabilities.
- Build and maintain strong relationships with external stakeholders including doctors clinics and corporate partners.
- Conduct competitor analysis and customer feedback to inform marketing strategies and enhance service offerings.
- Organize and attend industry events seminars and conferences to network and promote the hospitals laboratory services.
- Track and report on marketing campaign performance providing insights and recommendations for continuous improvement.
Qualifications:
- A bachelors degree in Marketing Business Administration or a related field. A masters degree is an added advantage.
- Minimum of 5 years experience in marketing with at least 2 years in the healthcare or laboratory sector.
- Strong knowledge of healthcare and laboratory service operations.
- Excellent communication and interpersonal skills to build relationships with key stakeholders.
- Proven ability to develop and execute marketing strategies that deliver measurable results.
- Proficiency in digital marketing social media and marketing analytics tools.
- Ability to work collaboratively with crossfunctional teams and manage multiple projects.
Key Competencies:
- Strategic thinking and problemsolving skills.
- Ability to manage budgets and achieve marketing ROI.
- Customercentric approach with strong focus on delivering highquality service.
- Resultsdriven with a proactive and innovative mindset.
If you are interested please send a CV to or apply below.
Remote Work :
No
Employment Type
Full Time
