area sales manager (ASM) is responsible for managing sales operations within a specific geographic area. Their role involves a mix of strategic oversight and handson leadership. Some of their responsibilities include:
Sales growth: Driving business growth and revenue by identifying opportunities to maximize sales revenue
Sales targets: Setting sales targets for individual representatives and the team as a whole
Sales team: Leading and motivating sales teams providing training and monitoring their performance
Customer relationships: Fostering strong relationships with existing and potential clients and resolving customer queries
Market expansion: Expanding the companys market presence and identifying new market opportunities
Sales strategies: Developing sales strategies and adjusting them based on performance
Reports: Preparing regular reports and participating in regular meetings to review performance
Coordination: Coordinating with other teams to ensure smooth delivery of products and services
Customer feedback: Collecting customer feedback and market research
Competitors: Keeping up to date with products and competitors
ASMs need a dynamic skill set that includes sales acumen managerial prowess and a keen understanding of market dynamics.
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.
Education
Graduation