Director of FB Marketing
Director of FB Marketing
Posted on :
18-10-2024
Employer Active
1 Vacancy
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Job Description
Summary of Responsibilities:
The main responsibilities and tasks of this position are as listed below but not limited to these:
- Conduct market research to identify consumer preferences market trends and competitive landscapes
- Analyse data from various platforms to provide informed proposal to meet commercial and business goals
- Review competitors for each F&B product to create indepth marketing strategies to promote food and beverage products including menu items drinks and culinary offerings.
- Develop marketing calendar for each F&B stream ensuring timely and accurate execution of each initiative through coordinating with relevant teams
- Work to enhance the brand image of each F&B establishment by ensuring a consistent and appealing online and offline presence.
- Manage and allocate the marketing budget effectively to achieve desired results and a strong return on investment
- Source and collaborate with relevant partners and supplier to create unique guest experiences and events
- Plan F&B marketing campaigns with marketing team and agencies to cover digital marketing social media email marketing and traditional advertising to increase brand awareness and sales
- Host and entertain media food bloggers and influencers to drive positive coverage and beneficial commercial outcomes
- Monitor and analyze the performance of marketing campaigns and prepare regular reports to evaluate the effectiveness of different strategies
- Initiate partnerships drive business synergy and reduce costs
- Host prolific partners and industry players for continual engagement while seeking opportunities for mutuallybeneficial collaborations
Qualifications :
- Candidate must possess at least a Degree / Diploma in Hospitality/Tourism; F&B Management or Marketing
- A minimum of 5 years of F&B marketing experience
- Familiar with the F&B dynamics in Singapore and the region
- Excellent spoken and written English fluency in a second language preferred
- Strong knowledge of marketing principles trends and digital marketing tools
- Passion for F&B and is constantly seeking to be ahead of the curve coming up with new innovative ways to drive footfall into outlets
- Strong network with key industry brands such as 50Best Michelin Guide and with dominant culinary and mixology players to moot pitches and guest shifts will be a major advantage
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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