eCommerce Web Manager

About The Job:

We are seeking a eCommerce Web Manager to lead the optimization and creation of user journeys on our website to maximize our digital marketing advertising ROI in particular through the creation and optimization of landing pages and web experiences. This person must have a spy mindset be comfortable with ambiguity and have a boundless curiosity to learn and grow. The eCommerce Web Manager will report to the Director of Growth Marketing.

Key Responsibilities:

• Drive revenue growth through creative thinking compelling datadriven insights onsite a/b testing methodology and rapid execution
• Lead a team through the ideation creation setup and launch of innovative and personalized landing pages to optimize our buyer journey
• Drive an ongoing roadmap of hypothesisdriven testing to drive conversion improvement using web analytics channel performance data and internal revenue data
• Maximize efficiency in a fast growing company with a constantly evolving environment
• Test and think outside the box with existing and new channels we invite innovative thinking!
• Conduct weekly and monthly reviews of KPIs and digital marketing initiatives. Report findings to the team with plans on where we go next.

Requirements:

• Skilled in optimizing landing pages and funnels using direct response principles: Proficient in maximizing conversions through A/B testing persuasive copywriting and datadriven design improvements.
• PLUS: Development understanding: headless Next JS Vercel Builder.ioCMS HTML CSS
• Understand best practices for UI and UX for websites applications mobile and desktop
• Handson experience using A/B testing tools
• Copywriting
• Pro ciency in using Google Analytics GTM Tracking/Events
• CVR stat analysis expert: Understand user intent and its pivotal role in the journey to conversion
• Understand the importance of statistical signi cance when analyzing experiment results
• Strong organizational skills and experience of balancing multiple projects at once
• Selfmotivated and driven with a willingness to learn and constantly expand knowledge and skills
• Understanding of site structure with UI/UX knowledge metadata/tagging SEO
• Photo sizing and optimization
• Excited to work with a small interdisciplinary team in a fastpaced environment
• Effective multitasker; youre comfortable wearing many hats
• Strong analytical approach to customer and revenue growth
• Youre naturally analytical; you can synthesize complex information into concise compelling recommendations
• Youve worked in a highgrowth environment with constantly shifting priorities; you can be reactive and organized at the same time
• You love to think big picture and strategize but you can also roll up your sleeves and execute any project at hand
• You embody an everything is figureoutable attitude; youre more apt to say yes or well try.