Head of Marketing
Head of Marketing
Posted on :
12-10-2024
Employer Active
1 Vacancy
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Job Description
About CIG Motors:
CIG Motors Company Limited is a leading player in the automotive industry dedicated to providing premium quality products that offer value for money. With a commitment to excellence innovation and customer satisfaction we are at the forefront of transforming mobility across Africa.
Job Summary:
The Head of Marketing plays a pivotal role in driving brand awareness lead generation and sales growth for CIG Motors commercial vehicle division. This strategic position requires a creative and resultsoriented professional with expertise in developing and executing impactful marketing plans and strategies managing budgets and analyzing data to measure success.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies aligned with the companys overall business objectives.
- Conduct market research to identify target audiences understand customer needs and track industry trends.
- Develop and manage the companys brand identity and messaging for the commercial vehicle segment.
- Build and maintain positive relationships with media outlets and key stakeholders. Manage corporate communications and public relations activities.
- Oversee digital marketing efforts including social media content marketing SEO and paid advertising.
- Develop and manage social media strategies to engage with target audiences and drive brand awareness.
- Plan and execute advertising campaigns across various channels including print digital and outdoor.
- Identify and collaborate with influencers to promote the companys products and services.
- Plan and execute corporate events such as conferences trade shows and product launches.
- Oversee the creative development of marketing materials including brochures website content and video assets.
- Implement strategies to generate qualified leads for the commercial sales team.
- Manage lead nurturing campaigns to convert leads into customers.
- Track and analyze marketing performance metrics to optimize campaigns and measure ROI.
Requirements
Qualifications:
- Minimum of 10 years experience working in a multinational environment
- Possess bachelor s degree and master s degree in relevant courses or MBA
- Belong to professional certification bodies in marketing
Benefits
- Competitive Salary
- 13th Month Allowance
- Leave Allowance
- Monthly Performance Bonus
- Retirement Savings
- Robust Medical Coverage
- Daily Lunch
- Staff Transportation
- Employee Car Ownership Scheme
- Learning & Development Budget
- Group Life Insurance
- Paid Time Off
- Opportunity to work in a fastpaced and dynamic environment
Employment Type
Full Time
Key Skills
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