Senior Manager - Brand Strategy Corporate Communication
Senior Manager - Brand Strategy Corporate Communication
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Job Description
Brand Strategy Development: Create and implement innovative brand strategies that align with business objectives and differentiate in the marketplace.- Team Leadership: Manage and mentor the Graphics Designer Digital Marketer and Content Creator to ensure cohesive messaging across all platforms.
- Market Research: Conduct market and competitive research to inform strategic decisions and identify opportunities for brand growth and innovation.
- Creative Direction: Oversee the creation of engaging visuals and content ensuring all materials align with the brand s identity and resonate with the target audiences.
- Campaign Strategy: Develop multichannel marketing campaigns including digital print and social media ensuring consistent branding and message delivery.
- Content Strategy: Collaborate with the Content Creator to craft highimpact content strategies that support brand initiatives and engage key audiences.
- Digital Marketing Oversight: Work with the Digital Marketer to optimize digital advertising efforts increase online visibility and track campaign
- performance.
- Brand Messaging: Ensure all internal and external communications including websites social media and advertising reflect the brand s voice and values.
- Analytics and Reporting: Analyze the success of brand initiatives through KPIs feedback and market analysis to continually improve the brand strategy.
- Stakeholder Management: Collaborate with key internal and external stakeholders to align brand initiatives with overall business goals.
- Brand Guidelines: Develop and maintain brand guidelines to ensure consistency across all touchpoints.
Employment Type
Full Time
Company Industry
Medical Equipment Manufacturing / Hospitals and Health Care / Medical Practices
