Location: Chennai
Job Type: Fulltime Work from Office
Responsibilities:
- Develop and execute marketing strategies to promote Aristocrat Research services.
- Manage social media email campaigns and content creation.
- Collaborate with the sales and research teams to create marketing materials.
- Analyze market trends to optimize marketing efforts.
- Track the effectiveness of campaigns and adjust strategies accordingly.
Requirements
Requirements:
- Bachelor s degree in Marketing Communications or related fields.
- Proven experience in digital marketing content creation and campaign management.
- Strong knowledge of social media platforms and SEO strategies.
- Excellent communication and organizational skills.
Pursuing or recently completed a Bachelor's or Master's degree in Marketing, Business, Analytics, or a related field. Familiarity with the concepts of ROI, CAC, LTV, and other performance marketing metrics. Knowledge of digital advertising platforms like Google Ads, Facebook Ads, and LinkedIn Ads is a plus. Proficient in Excel/Google Sheets for data analysis, including pivot tables, charts, and formulas. Experience or willingness to learn analytics tools such as Google Analytics, Mixpanel, or similar platforms. Basic understanding of tracking and tagging for digital marketing (UTM parameters, Pixel setup, etc.)