Senior Brand Manager
Senior Brand Manager
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Job Description
We are looking for an experienced Senior Brand Manager to spearhead the creation and implementation of marketdriven strategies for a prominent multinational in the FMCG sector. This position requires collaboration with crossfunctional teams to boost brand awareness drive revenue growth and enhance brand equity. The successful candidate will identify consumer needs execute impactful marketing strategies and cultivate brand loyalty thereby playing a key role in the brands overall growth and success.
- Business Issue ytics: yse market trends and business challenges to provide actionable insights.
- Growth Opportunity Sizing: Identify and evaluate new growth avenues for the brand.
- Where to Play/How to Win Strategy Setting: Develop strategic frameworks for market positioning and competitive advantage.
- Agency Briefing Oversight: Lead the agency briefing process from conceptualization to ensuring alignment with brand objectives.
- Shopper Programs: Create and adapt innovative shopper programs that resonate with target audiences.
- Integrated Brand Experience: Develop execute and track comprehensive 360degree integrated brand experience programs across various platforms.
- MultiFunctional Agency Management: Oversee collaboration with multiple agencies to ensure cohesive communication strategies pack design and content management.
- Innovation & Initiative Reviews: Conduct thorough reviews of new marketing initiatives and product innovations.
- Demand Planning: Forecast demand to ensure effective resource allocation.
- Budget Management: Oversee marketing budget and P2P tracking to ensure financial accountability and effectiveness.
- EndtoEnd Innovation Delivery: Lead the innovation process from business case development to ensuring alignment with financial and operational viability.
- 4 Cs yses & Value Chain Evaluation: Conduct thorough yses to inform strategic decisions.
- Commercial & Marketing Planning: Develop comprehensive plans that align with brand objectives and market demands.
- Consumer Behaviour Insights: Work with ytics teams to integrate consumer behaviour data into brand strategies.
- Product Development & Testing: Collaborate on product concept testing and development to align with market needs.
- Trade & Instore Marketing: Coordinate efforts for effective trade and instore marketing strategies.
Requirements
- Education: Minimum of a Bachelor s degree (2:1) in Marketing Business or a related field; an MBA is preferred.
- Experience: A minimum of 7 years of relevant experience in a similar role within the FMCG sector.
- Strong understanding of macro forces and consumer behaviour affecting brand strategy.
- Must have strong ytical ss strategic communication ss digital proficiency and brand management ss.
- Proven ability to influence and align crossfunctional teams & a keen eye for market trends and brand opportunities.
Employment Type
Full Time
Company Industry
Consumer Goods Rental / Food Production / Wholesale Alcoholic Beverages
