Marketing Manager Mexico

Cofix is a lifestylefocused coffee brand with a unique offering that is as bold as it is straightforward. We were founded with the mission to make every guests experience exemplary while offering highquality coffee and food at fair prices. Since our inception weve pioneered the fixedprice model championing simplicity and value in every interaction.

Over the years our footprint has grown significantly now we are proud to serve you from over 450 stores across six countries worldwide. Recognized by Forbes as one of the most profitable franchises and hailed as one of the fastestgrowing brands in Europe by FoodService Magazine weve proven that commitment to quality and value resonates globally.

But we are not just about growth we are about excellence. With the honor of being a top 20 coffee brand in Europe and consistently ranking in the top 10 in each of our operating markets weve elished ourselves as a beloved staple in the communities we serve. At Cofix we are more than just a brand. We are a home away from home where quality affordability and experience meet. We welcome you to join us in this exciting journey as we continue to transform the coffee industry.

Tasks

Cofix Mexico is on the hunt for a dynamic and trendsavvy Marketing Manager who knows the HoReCa market like the back of their hand. As the ideal candidate you wont just follow trends youll predict and shape them.

Your previous experiences have armed you with an impressive arsenal of marketing knowhow but its your high level of communication team collaboration ss and your ability to take charge that truly sets you apart. At Cofix Mexico we believe that true leaders inspire those around them and as our Marketing Manager youll be given the opportunity to do just that.

Guiding a dedicated local team your leadership will shape our marketing efforts and enhance our brand presence. Youll work closely with the product manager weaving the narratives that introduce our special dishes and drinks to the world.

We dont just need a Marketing Manager we need a storyteller a strategist a leader. If that sounds like you then were excited to meet you.

Key Responsibilities:

• Embark on a fascinating journey of orchestrating cuttingedge advertising campaigns. These campaigns while boosting the average transaction value will also pave the way for heightened brand awareness and the elishment of an engaging brand community that resonates with our values.
• Relish the ytical side of marketing as you meticulously prepare indepth reports scrutinizing the performance and effectiveness of our advertising campaigns. This ysis will provide invaluable insights to refine our marketing strategies ensuring we deliver impactful messages to our audience.
• Be a catalyst for exciting seasonal shifts in our coffee shops offering proactive promo support for the rotation of our food and beverage selections. Your creativity will shape our offerings sparking intrigue and anticipation among our customers.
• Take the initiative in identifying and courting potential partner brands for fruitful collaborations. This may span from unique product creations to standout special projects and mutually beneficial crosspromotions.
• Embark on the mission of amplifying the reach and impact of our loyalty program. By strategizing and implementing innovative marketing techniques youll facilitate increased customer engagement loyalty and retention significantly contributing to our brands growth.
• Become a maestro of offline events organizing a range of vibrant activities from invigorating concerts to our brands engaging participation in festivals sports events and businesstobusiness exhibitions. Each event will be a unique opportunity to elevate our brand presence and connect with a wider audience.
• Spearhead the evolution of our brand community both online and offline in line with our overarching brand strategy. By fostering strong relationships and cultivating a sense of belonging youll play an instrumental role in driving our brand forward crafting a community that truly embodies the essence of our brand.

Requirements

• Degree or formal training in Marketing Business or a related field.
• Demonstrable pion for the HoReCa landscape with a strong understanding of social media and community engagement best practices.
• Excellent interpersonal ss and an ability to empathize with and understand our customers needs.
• Proven ability to work crossfunctionally with internal partners translating business objectives into customercentric communications.
• Keen attention to detail without losing sight of the broader strategic goals.
• Proven experience in a similar marketing role preferably within the HoReCa industry.
• Strong understanding of all aspects of the marketing mix including digital marketing and social media strategies.
• Creative thinking with an aptitude for identifying and yzing market trends to position products effectively.
• Fluency in Spanish; Proficiency in English or Russian at the B2 level.

If youre ready to leverage your ss to connect engage and inspire our customers and community wed love to hear from you. Take the next step in your career and apply today.

Together we can shape the future of the Cofix community.