Director of Digital Marketing

Director of Digital Marketing

About The Job:

Reporting to our Senior Management Team & CEO our new Director of Digital Marketing will develop implement and oversee our longterm digital marketing strategy and shortterm advertising initiatives. This role requires enhancing brand / product awareness driving traffic to the companys website (including standalone DTC brand websites) daily management of social media channels and generating eCommerce and B2B sales.

Primary Responsibilities:

• Set digital marketing strategies using all necessary methods and instruments (e.g. brand websites Amazon tools PPC emails social media (TikTok Facebook Instagram Twitter Google/YouTube) SEO Optimization Google Analytics podcasts vlogs blogs etc...)
• Create a unique social strategy (paid / organic) across all digital platforms with the goal of driving meaningful social media engagement increasing brand and product awareness and generating significant audience growth
• Will drive creative strategy and lead the team in developing edgy and creative content that embodies our brands voice storylines value and overall aesthetic
• Develop monthly content calendars inclusive of all key product launches culturally relevant moments and branded content series (all platforms)
• Propose realtime content based on social media trends and relevant trending conversations
• Continuously improve content concepts by analyzing performance metrics (KPIs) evaluating ROI assessing competitors social and digital landscape and embracing the latest features across various digital platforms
• Optimize the user experience on the companys websites and assisting with the landing page creation
• Researching and tracking consumer purchase behavior
• Build a function and a team

Minimum Qualifications:

• BA in digital marketing marketing advertising or related discipline
• At least 5 years of recent and expert knowledge of and experience in digital marketing social media digital content creation and brand marketing within the hardgoods consumer products industry (consumer electronics preferred)
• Demonstrated experience and success in Consumer Products and Hard Goods an absolute requirement
• Experience in brand marketing analytics and in u sing web analytic tools
• Experience working in a fastpaced collaborative team environment
• Possesses strong project management skills managing multiple projects at once while meeting deadlines
• Excellent oral and written communication skills as well as ability to present and explain technical and business information in a way that establishes rapport persuades others and gains understanding
• Must have a high degree of motivation and work well both as an individual and within team environment
• Familiarity with reading and interpreting social listening and digital analytics