Marketing Manager
Marketing Manager
Posted on :
29-09-2024
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Job Description
The role of a Marketing Manager is pivotal in driving a companys growth and success. They are responsible for developing implementing and executing strategic marketing plans that attract potential customers and retain existing ones. Here are some key responsibilities and roles of a Marketing Manager:
- Developing Marketing Strategies
- Brand Management
- Campaign Planning and
- Team Leadership and Collaboration
- Digital Marketing and Social Media Management
- Performance Tracking and Reporting
- Innovation and Adaptation
- Budget Management
A Marketing Manager needs a blend of creativity analytical skills leadership and a deep understanding of the market to drive a companys marketing efforts effectively. They play a crucial role in building the companys brand and connecting it
with its audience.
Qualifications:
- Bachelors Degree: A degree in Marketing Business Administration or Communications.
- Certifications: Certifications like Google Analytics Google Ads HubSpot Content Marketing or other digital marketing courses can be
beneficial. - Relevant Work Experience: Typically 35 years of experience in marketing roles with at least 12 years in a managerial or leadership position.
- Strategic Thinking: Ability to develop longterm marketing strategies that align with business goals.
- Analytical Skills: Proficiency in analyzing data metrics and trends to make datadriven decisions.
- Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously.
- Digital Marketing Proficiency: Knowledge of SEO SEM direct mail marketing social media content marketing email marketing and other
digital strategies. - Communication Skills: Excellent written and verbal communication skills for crafting clear messages and presentations.
- Creativity and Innovation: Ability to think creatively and develop unique marketing campaigns and solutions.
- Leadership and Team Management: Skills in leading motivating and managing a marketing team to achieve set objectives.
- Marketing Tools: Familiarity with marketing automation tools (e.g. HubSpot Marketo) CRM software (e.g. Salesforce) and analytics platforms
(e.g. Google Analytics). - Budgeting and Financial Acumen: Ability to manage budgets and measure ROI on marketing expenditures.
- ResultsOriented: Focused on achieving goals and driving business growth
Brand Management: Understanding brand positioning messaging and differentiation.
Statutory Benefits
HMO
Leave Credits
Remote Work :
No
Employment Type
Full Time
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