Media Buyer

1. Campaign Strategy and Planning:

• Develop strategic plans for native advertising campaigns based on marketing objectives target audience demographics and platform capabilities.
• Conduct research to identify relevant native advertising opportunities and trends.
• Collaborate with creative teams to develop compelling ad creatives that resonate with the target audience.

1. Media Buying and Optimization:

• Execute media buys across native advertising platforms such as Taboola Outbrain and Revcontent among others.
• Monitor campaign performance metrics such as CTR CPC and conversion rates.
• Continuously optimize campaigns to improve performance and achieve KPIs.
• Implement A/B testing strategies to refine ad creatives targeting and messaging.

1. Budget Management:

• Manage campaign budgets effectively to maximize ROI.
• Monitor spending and adjust allocations as needed to optimize campaign performance.

1. Reporting and Analysis:

• Generate regular reports on campaign performance providing insights and recommendations for optimization.
• Conduct postcampaign analysis to evaluate overall effectiveness and identify areas for improvement.

1. Industry Research and Stay Updated:

• Stay informed about industry trends new technologies and best practices in native advertising.
• Share insights and recommendations with the team to drive continuous improvement.

native advertising,cpc,budget management,a/b testing