Implementation Engineer - GA4

Job Description

Welcome to Alphanext a leading provider of talent solutions headquartered in London with operational bases in Pune and Indore. With a strong focus on the global technology community we are dedicated to connecting exceptional talent with innovative organisations around the world.

Job Title: Implementation Engineer GA4

Experience Required: 5 Years

Job Summary:
We are seeking a skilled Implementation Engineer GA4 with over 5 years of experience to execute data governance data quality and implementation strategies for Google Analytics 360 Suite across enterprise websites and applications. The successful candidate will act as an extension of the Google Analytics team and ensure accurate tracking data collection and reporting for various enterprise objectives.

Key Responsibilities:

• Execute tracking setup validations and support for site developers across multiple websites and applications under the Google Analytics contract.
• Provide support for tracking needs based on enterprise objectives platform architecture and account design.
• Oversee crosssite/domain clickstream data collection user journey path analysis and sales attribution using GA4 and Google Tag Manager (GTM).
• Design and manage custom dimensions and metrics for enhanced analysis.
• Implement event/behavior tracking goal configuration for enterprise KPIs and referral exclusion strategies.
• Configure GTM tags triggers and thirdparty integrations using Measurement Protocol ServerSide Tracking and related Google APIs.
• Conduct data auditing to improve data quality across enterprise sites.
• Collaborate with stakeholders for data analysis reporting and A/B testing.

Technical Requirements:

• Strong proficiency in HTML CSS JavaScript and the Document Object Model (DOM) for analytics tagging with Google Tag Manager (GTM).
• Advanced implementation experience in GTM.
• Handson experience in GA4 Firebase Analytics and expertise in the GA4 Interface.
• Working knowledge of SQL for data analysis and reporting.
• Familiarity with A/B Testing platforms like Google Optimize or Adobe Target.
• Experience with cookie consent management tools such as OneTrust related to Google Marketing Platform data collection.
• Demonstrated experience in presenting analytical insights to various leadership levels.
• Knowledge of Digital Marketing technologies including campaign tracking and Salesforce Sales Cloud and Marketing Cloud integrations with Google Analytics.

Desired Skills:

• Experience with GA4 BigQuery.
• Expertise in GA4 implementation for Mobile Sites.

Education and Certifications:

• Google Analytics Individual Qualification (GAIQ) certification is preferred.
• Bachelors degree in Computer Engineering or a related technical field is required with 5 years of relevant experience.

If you are a proactive and experienced Implementation Engineer GA4 looking to contribute to cuttingedge data projects we invite you to apply and join our team at Alphanext.

strong GTM,Firebase experience,GA4