PPC Specialist
PPC Specialist
Posted on :
27-09-2024
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1 Vacancy
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Job Description
- Lead the strategy and of PPC and performance marketing campaigns across Google Ads Meta LinkedIn YouTube and other relevant platforms to drive highquality leads and conversions.
- Continuously monitor analyze and optimize campaigns to maximize ROI improve KPIs (CPC CPA ROAS) and achieve business growth objectives.
- Take ownership of the paid acquisition budget efficiently allocating resources across campaigns channels and geographies to ensure optimal results.
- Perform indepth research to identify relevant keywords and audiences aligning ad copy and creative with audience intent and business goals.
- Use analytics tools (Google Analytics Mixpanel Google Data Studio etc.) to measure performance generate insights and produce detailed reports for stakeholders highlighting campaign performance and actionable recommendations.
- Implement A/B testing of creatives landing pages and ad copy to optimize campaign performance and conversion rates.
- Work closely with the Creative Design Content and SEO teams to ensure that ads align with the broader marketing strategy brand message and content initiatives.
- Keep abreast of the latest developments in PPC and paid acquisition channels identifying new opportunities and trends to incorporate into the strategy.
- Focus on improving lead quality volume and conversion rates by refining ad targeting messaging and strategies.
Requirements
- 3 Years of Experience in managing largescale PPC and paid media campaigns with a proven track record of success in performance marketing.
- Expertise in PPC Platforms such as Google Ads Meta Ads LinkedIn and YouTube with advanced knowledge of campaign management optimization techniques and bid strategies.
- Strong Analytical Skills with proficiency in Google Analytics Mixpanel Google Data Studio and other reporting tools for datadriven decisionmaking.
- Demonstrated experience managing and optimizing budgets to drive costeffective results.
- Advanced Excel Skills for data analysis campaign performance tracking and reporting.
- Strong understanding of A/B testing methodologies for ads landing pages and creative elements.
- Familiarity with CRO and Landing Page Optimization to improve lead generation and conversion rates.
- Understanding of Attribution Models and ability to implement tracking systems that accurately measure campaign performance and ROI.
- Strong Communication and Presentation Skills to clearly convey insights performance results and strategies to stakeholders.
- Uptodate knowledge of industry trends best practices and emerging platforms within PPC and digital advertising.
Preferred Qualifications:
- Experience in SaaS or eCommerce industries.
- Google Ads and Meta Ads certifications.
- Experience with affiliate marketing or programmatic advertising.
Benefits
You can get acquainted with the benefits from here.
Key Requirements: 3+ Years of Experience in managing large-scale PPC and paid media campaigns, with a proven track record of success in performance marketing. Expertise in PPC Platforms such as Google Ads, Meta Ads, LinkedIn, and YouTube, with advanced knowledge of campaign management, optimization techniques, and bid strategies. Strong Analytical Skills with proficiency in Google Analytics, Mixpanel, Google Data Studio, and other reporting tools for data-driven decision-making. Demonstrated experience managing and optimizing budgets to drive cost-effective results. Advanced Excel Skills for data analysis, campaign performance tracking, and reporting. Strong understanding of A/B testing methodologies for ads, landing pages, and creative elements. Familiarity with CRO and Landing Page Optimization to improve lead generation and conversion rates. Understanding of Attribution Models and ability to implement tracking systems that accurately measure campaign performance and ROI. Strong Communication and Presentation Skills to clearly convey insights, performance results, and strategies to stakeholders. Up-to-date knowledge of industry trends, best practices, and emerging platforms within PPC and digital advertising. Preferred Qualifications: Experience in SaaS or eCommerce industries. Google Ads and Meta Ads certifications. Experience with affiliate marketing or programmatic advertising.
Employment Type
Full Time
Key Skills
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