PPC Specialist

• Lead the strategy and of PPC and performance marketing campaigns across Google Ads Meta LinkedIn YouTube and other relevant platforms to drive highquality leads and conversions.
  
• Continuously monitor analyze and optimize campaigns to maximize ROI improve KPIs (CPC CPA ROAS) and achieve business growth objectives.
  
• Take ownership of the paid acquisition budget efficiently allocating resources across campaigns channels and geographies to ensure optimal results.
  
• Perform indepth research to identify relevant keywords and audiences aligning ad copy and creative with audience intent and business goals.
  
• Use analytics tools (Google Analytics Mixpanel Google Data Studio etc.) to measure performance generate insights and produce detailed reports for stakeholders highlighting campaign performance and actionable recommendations.
  
• Implement A/B testing of creatives landing pages and ad copy to optimize campaign performance and conversion rates.
  
• Work closely with the Creative Design Content and SEO teams to ensure that ads align with the broader marketing strategy brand message and content initiatives.
  
• Keep abreast of the latest developments in PPC and paid acquisition channels identifying new opportunities and trends to incorporate into the strategy.
  
• Focus on improving lead quality volume and conversion rates by refining ad targeting messaging and strategies.
  

Requirements

• 3 Years of Experience in managing largescale PPC and paid media campaigns with a proven track record of success in performance marketing.
  
• Expertise in PPC Platforms such as Google Ads Meta Ads LinkedIn and YouTube with advanced knowledge of campaign management optimization techniques and bid strategies.
  
• Strong Analytical Skills with proficiency in Google Analytics Mixpanel Google Data Studio and other reporting tools for datadriven decisionmaking.
  
• Demonstrated experience managing and optimizing budgets to drive costeffective results.
  
• Advanced Excel Skills for data analysis campaign performance tracking and reporting.
  
• Strong understanding of A/B testing methodologies for ads landing pages and creative elements.
  
• Familiarity with CRO and Landing Page Optimization to improve lead generation and conversion rates.
  
• Understanding of Attribution Models and ability to implement tracking systems that accurately measure campaign performance and ROI.
  
• Strong Communication and Presentation Skills to clearly convey insights performance results and strategies to stakeholders.
  
• Uptodate knowledge of industry trends best practices and emerging platforms within PPC and digital advertising.
  

• Experience in SaaS or eCommerce industries.
  
• Google Ads and Meta Ads certifications.
  
• Experience with affiliate marketing or programmatic advertising.
  

Benefits