Senior Digital Marketing Specialist - Ucraft
Senior Digital Marketing Specialist - Ucraft
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Job Description
Develop and implement comprehensive digital marketing strategies to achieve business objectives including brand awareness lead generation and customer retention.
Plan execute and optimize multichannel digital marketing campaigns across platforms such as digital ads (Google Meta Behance Pinterest Dribble etc.) social media email marketing content marketing SEO/SEM and more.
Utilize analytics tools to measure and report on the effectiveness of digital marketing campaigns providing actionable insights to improve performance.
Implement A/B testing and other optimization techniques to improve campaign performance.
Develop and implement strategies to enhance customer engagement and experience across digital touchpoints.
Work closely with crossfunctional teams including product development sales and customer service to ensure cohesive and effective marketing efforts.
Partner with external agencies and vendors as needed to support digital marketing initiatives.
Oversee the creation and management of digital advertising budgets ensuring optimal ROI.
Lead mentor and develop a team of digital marketing professionals providing guidance support and performance feedback.
Requirements
Bachelors degree in Marketing Business Communications or a related field. A Masters degree or relevant certification (e.g. Google Analytics HubSpot Hootsuite) is a plus.
Minimum of 5 years of experience in digital marketing with a focus on strategy development and campaign
Deep understanding of digital marketing channels including SEO SEM PPC social media email marketing content marketing and web analytics.
Proficient in using digital marketing tools and platforms (e.g. Google Analytics Google Ads Facebook Business Manager HubSpot).
Strong analytical skills and the ability to interpret data and make datadriven decisions.
Excellent communication and interpersonal skills with the ability to articulate ideas and influence stakeholders.
Creative thinker with strong problemsolving abilities.
Highly organized with excellent project management skills.
Benefits
Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree or relevant certification (e.g., Google Analytics, HubSpot, Hootsuite) is a plus. Minimum of 5 years of experience in digital marketing, with a focus on strategy development and campaign Deep understanding of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, content marketing, and web analytics. Proficient in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Business Manager, HubSpot). Strong analytical skills and the ability to interpret data and make data-driven decisions. Excellent communication and interpersonal skills, with the ability to articulate ideas and influence stakeholders. Creative thinker with strong problem-solving abilities. Highly organized with excellent project management skills.
Employment Type
Full Time
