Digital Adobe Campaign

Overview

Key responsibilities

• Plan execute and optimize endtoend digital marketing campaigns using Adobe Campaign software
• Develop and manage personalized customer journeys email campaigns and marketing automation within the Adobe Campaign platform
• Collaborate with crossfunctional teams to gather campaign requirements and ensure successful campaign delivery
• Analyze campaign performance and provide actionable insights to optimize future campaigns
• Implement best practices for data management segmentation and targeting within Adobe Campaign
• Ensure compliance with data privacy regulations and email marketing best practices
• Test and QA campaign assets including email templates dynamic content and personalization rules
• Provide training and support to marketing teams on the effective use of Adobe Campaign
• Stay updated on industry trends and best practices in email marketing and marketing automation
• Collaborate with stakeholders to define campaign KPIs and report on campaign performance
• Contribute to the development of marketing strategies and customer communication plans
• Troubleshoot and resolve technical issues related to the Adobe Campaign platform
• Manage and prioritize multiple projects simultaneously while meeting deadlines
• Contribute to the continuous improvement of digital marketing processes and capabilities
• Communicate with stakeholders to understand their requirements and incorporate feedback into campaign strategies

Required qualifications

• Bachelors degree in Marketing Business Information Technology or a related field
• Proven experience in digital marketing with a focus on email marketing and CRM platforms
• Demonstrated proficiency in using Adobe Campaign to create and execute marketing campaigns
• Strong understanding of data analysis and segmentation for targeted marketing campaigns
• Proficiency in HTML for email template customization and troubleshooting
• Experience with SQL or similar query language for data manipulation and reporting
• Knowledge of marketing automation best practices and industry trends
• Ability to work collaboratively in a crossfunctional team environment
• Excellent communication and interpersonal skills
• Strong project management skills with the ability to manage multiple priorities
• Attention to detail and commitment to delivering highquality marketing campaigns
• Ability to adapt to a fastpaced and dynamic work environment
• Certifications in Adobe Campaign or related marketing platforms is a plus
• Understanding of data privacy regulations such as GDPR and CANSPAM Act
• Experience with A/B testing and campaign optimization

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