Overview:
The Adobe Campaign role is vital to our organization as it involves managing and implementing marketing campaigns using Adobe Campaign software. This position plays a crucial part in ensuring that our marketing strategies are effectively executed to reach our target audience.
Key Responsibilities:
- Develop and execute endtoend marketing campaigns using Adobe Campaign software
- Customize and personalize marketing content based on customer data and insights
- Optimize customer engagement through tailored marketing automation journeys
- Manage and maintain customer databases and segmentation for targeted marketing
- Create and analyze reports on campaign performance and make datadriven recommendations for improvement
- Collaborate with crossfunctional teams to align marketing strategies with business objectives
- Ensure compliance with data protection regulations and best practices
- Conduct A/B testing to optimize campaign performance
- Provide technical support and troubleshooting for Adobe Campaign software
- Stay updated with industry trends and best practices in marketing automation
Required Qualifications:
- Bachelors degree in Marketing Business Computer Science or a related field
- Proven experience in managing marketing campaigns using Adobe Campaign
- Demonstrated proficiency in SQL for data manipulation and reporting
- Strong understanding of HTML and JavaScript for customization and troubleshooting
- Experienced in creating and executing automated marketing campaigns
- Ability to analyze campaign performance using data and metrics
- Excellent communication and collaboration skills
- Knowledge of best practices in customer segmentation and targeting
- Detailoriented with a focus on delivering highquality marketing content
- Certification in Adobe Campaign is a plus
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