Director Performance Marketing
Director Performance Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Director Performance Marketing
Dallas Texas United States Onsite
Full time
We are seeking a dynamic and experienced Director of Performance Marketing to join our team. If you have a proven track record of running enterprisescale brand campaigns across diverse advanced paid media channels and are passionate about optimizing performance we want to hear from you.
The Performance Marketing Director will be responsible for developing executing and optimizing highimpact performance marketing strategies across all advanced paid media channels. This role requires a deep understanding of the full digital ecosystem from search and social to programmatic and beyond with a focus on driving measurable results and maximizing ROI. The ideal candidate will have a strong background in managing largescale campaigns ample experience with widely used DemandSide Platforms (DSPs) and expertise in media performance analytics.
Responsibilities
- Campaign Strategy & : Develop and implement comprehensive performance marketing strategies for enterprisescale brand campaigns across multiple advanced paid media channels including search social programmatic and affiliate.
- Performance Optimization: Continuously analyze and optimize campaign performance to achieve key performance indicators (KPIs) such as ROI CPA CPC and ROAS. Utilize datadriven insights to drive strategic adjustments and improvements.
- CrossChannel Management: Oversee and coordinate marketing efforts across various digital channels to ensure a cohesive and integrated approach. Manage and optimize budgets across channels to maximize efficiency and effectiveness.
- DSP Management: Demonstrate ample experience with widely used DSPs (e.g. The Trade Desk MediaMath AppNexus) to manage and optimize programmatic advertising campaigns effectively.
- Data Analysis & Reporting: Use advanced media performance analytics tools and techniques to track measure and report on campaign performance. Prepare detailed performance reports and insights for senior management and stakeholders.
- Stakeholder Collaboration: Collaborate with internal teams including creative content and product to ensure alignment of marketing strategies with brand objectives. Provide expert guidance and recommendations to optimize campaign effectiveness.
- Market Research: Stay uptodate with industry trends emerging technologies and best practices in performance marketing. Apply this knowledge to innovate and enhance campaign strategies.
- Vendor & Partner Management: Manage relationships with external vendors agencies and media partners to ensure successful campaign and optimization.
Requirements
- Experience: Minimum of 6 years of experience in performance marketing with a proven track record of running and optimizing enterprisescale brand campaigns across a variety of advanced paid media channels.
- DSP Expertise: Extensive experience with widely used DemandSide Platforms (DSPs) such as The Trade Desk MediaMath and AppNexus.
- Analytics Proficiency: Strong background in media performance analytics including the use of tools like Google Analytics Tableau and other performance measurement platforms.
- Skills: Expertise in digital marketing platforms (Google Ads Facebook Ads LinkedIn Ads etc.) programmatic advertising search engine marketing (SEM) and affiliate marketing. Strong analytical skills with proficiency in data analysis tools (Google Analytics Tableau etc.).
- Education: Bachelors degree in Marketing Business Analytics or a related field. Advanced certifications (e.g. Google Ads Facebook Blueprint) are a plus.
- Competencies: Strong strategic thinking and problemsolving abilities. Excellent communication and interpersonal skills with the ability to work effectively with crossfunctional teams and senior stakeholders.
- Attributes: Resultsdriven with a strong focus on ROI and performance metrics. Adaptable and able to thrive in a fastpaced dynamic environment.
GOOGLE ANALYTICS
Employment Type
Full Time
