Digital Marketing Lead
Digital Marketing Lead
Posted on :
25-09-2024
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1 Vacancy
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Job Description
My Client a leading beverage company is looking to hire a Digital Marketing Lead whose primary responsibility would assisting in the planning and optimization of their online marketing efforts. The ideal candidate will have a passion for all things marketing and technology. He/She will be well versed in the concepts surrounding Digital Marketing and how the internet can become a strong asset to securing growing revenue. The ideal candidate should be techsavvy and intuitive with great ideas to reinforce their marketing campaigns.
Other key responsibilities include:
- Assist in the formulation of strategies to build lasting digital connections brand love and drive topofmind awareness with consumers.
- Design Plan Execute Track and Monitor all designated digital campaigns in line with Brands core creative strategy and fulfill expected deliverables.
- Effectively report on campaign deliverables drawing valuable insight from executed campaigns and providing key points for subsequent s.
- Manage all company social media assets and accounts and maintain social media presence in line with marketing s calendar.
- Plan Execute and Report all company digital advertising through various ad platforms (Google Ads Facebook etc.) to increase company and brands awareness.
- Manage the company s websites: Driving consistent SEO activities collaborating with designers to improve website user experiences ensure website content is accurate and up to date.
- Prepare online newsletter and promotional emails and organize their distribution through various channels.
- Provide creative ideas for content marketing excellently draft creative copy/captions that will drive engagement on brand posts.Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics WebTrends etc.) campare s against insight from online marketing trends and keep strategies uptodate.
- Manage all digital media agencies partners and vendors to ensure effective of all digital campaigns in line with agreed KPIs and deliverables.
Requirements
- Proven experience as Digital Marketing Manager or similar role in a lifestyleoriented /Fmcg business.
- BSc/BA in Marketing or relevant academic field.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media Google Adwords email campaigns and SEO/SEM.
- Working knowledge of ad serving tools (e.g. DART Atlas).
- Perfect knowledge of web analytics tools (e.g Google Analytics Netinsight WebTrends etc.).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
Employment Type
Full Time
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