Digital Marketing Manager

Requirements:

• Minimum of 5 years of experience in digital marketing with a proven track record of managing paid campaigns SEO and social media strategies.
• Bachelors degree in Marketing Business or a related field (preferred).
• Proven experience as a Digital Marketing Manager or similar role with a focus on Google Ads and Bing Ads.
• Deep understanding of SEO best practices and experience managing organic search strategies.
• Expertise in Social Media Marketing (SMM) across major platforms.
• Strong content writing skills with the ability to oversee the production of highquality marketing content.
• Experience in leading and managing a marketing team.
• Proficiency in using analytics tools like Google Analytics Google Ads Manager Bing Ads and SEO tools such as SEMRush Moz or Ahrefs.
• Strong project management and organizational skills.
• Ability to stay uptodate with the latest digital marketing trends and best practices.
• Certifications in Google Ads Bing Ads or SEO are a plus.

Responsibilities:

• Develop manage and optimize paid advertising campaigns on Google Ads and Bing Ads to drive qualified traffic conversions and ROI.
• Monitor and analyze campaign performance adjusting strategies as necessary to achieve KPIs.
• Conduct keyword research and competitive analysis to ensure maximum campaign effectiveness.
• Oversee and implement SEO strategies to improve organic search rankings and drive traffic to the website.
• Perform onpage and offpage SEO audits ensuring content is optimized according to the latest search engine algorithms.
• Analyze website performance and suggest improvements to boost visibility and rankings.
• Develop and execute social media strategies across platforms (Facebook Instagram Twitter LinkedIn etc.) to enhance brand presence and engagement.
• Track and report on the effectiveness of social media campaigns making datadriven adjustments to improve performance.
• Manage and grow the companys social media following through consistent engaging and strategic posts.
• Lead the creation and implementation of highquality content strategies (blog posts articles infographics videos etc.) to support SEO and marketing efforts.
• Work closely with content writers designers and other team members to ensure consistency in messaging and branding.
• Manage and mentor a team of digital marketers content creators and social media specialists.
• Set clear objectives provide regular feedback and ensure the team is motivated and aligned with company goals.
• Collaborate with other departments to ensure cohesive and integrated marketing strategies.
• Utilize analytics tools such as Google Analytics SEMRush and Ahrefs to track website traffic SEO progress and the effectiveness of paid campaigns.
• Generate comprehensive reports on the performance of digital marketing activities providing insights and recommendations for continuous improvement.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic growthoriented company.
• Professional development and continuous learning opportunities.

Remote Work :

No