Senior Director Of Marketing Strategy

THIS JOB CAN BE FOUND ON OUR EXCLUSIVE JOB BOARD IT IS NOT A DIRECT ROLE AT AUGMENT JOBS.

Position Overview: The Senior Director of Marketing Strategy will be responsible for developing and executing comprehensive marketing strategies that align with our companys business objectives. This role demands a strategic thinker with a deep understanding of market trends customer behavior and competitive landscape. The ideal candidate will possess exceptional leadership skills a proven track record of success and a passion for driving impactful marketing initiatives.

Key Responsibilities:

1. Strategic Planning:

   • Develop and implement overarching marketing strategies that align with company goals and objectives.
   • Conduct market research and competitive analysis to identify opportunities and threats.
   • Define and oversee key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.

2. Leadership:

   • Lead and mentor a team of marketing professionals fostering a collaborative and highperformance culture.
   • Oversee the development and of marketing campaigns ensuring alignment with strategic goals.
   • Collaborate with crossfunctional teams including sales product development and customer service to ensure cohesive and integrated marketing efforts.

3. Brand Management:

   • Develop and maintain a strong brand identity and positioning in the market.
   • Ensure consistency in messaging and branding across all marketing channels and touchpoints.
   • Monitor brand performance and make recommendations for improvements.

4. Digital and Traditional Marketing:

   • Drive digital marketing strategies including SEO SEM content marketing social media and email marketing.
   • Oversee traditional marketing channels such as print events and direct mail.
   • Leverage data and analytics to optimize marketing campaigns and improve ROI.

5. Budget Management:

   • Develop and manage the marketing budget ensuring efficient allocation of resources.
   • Monitor expenditures and financial performance to ensure marketing activities are costeffective.

6. Stakeholder Communication:

   • Present marketing strategies plans and performance reports to senior executives and other key stakeholders.
   • Build and maintain relationships with external partners agencies and vendors.

Qualifications:

• Bachelors degree in Marketing Business Administration or a related field; MBA or advanced degree preferred.
• 10 years of experience in marketing with at least 5 years in a senior leadership role.
• Proven experience in developing and executing successful marketing strategies.
• Strong understanding of digital marketing and traditional marketing channels.
• Exceptional leadership communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and make datadriven decisions.
• Experience with budget management and resource allocation.